Tag Archives: Reader’s Digest

Book View, July 2004

People June was a relatively quiet month, though that doesn’t guarantee a quiet summer, judging from the increase of job listings on industry job boards and murmurings around town: Harold Augenbraum is leaving The Mercantile Library to become Executive Director of the National Book Foundation, effective July 12. A search committee has been formed to…Continue Reading

Book View, November 2003

PEOPLE CDS’ Stanley Cohen has taken a leave of absence and Steve Black has stepped in as Acting Sales Director. David Wilk, VP of Client Services and Business Development, has taken over some responsibilities and a new Client Services Manager, Kerry Liebling, has been hired. Erin McHugh has been named Director of Creative Services, Trade…Continue Reading

El-Hi Any Which Way

As the world of higher education continues to grapple with distance learning and its effect upon educational publishers (see article), textbook publishers, while sizing up the online onslaught, are protecting their flanks with a variety of forays into the consumer market at the elementary and high-school levels: • Dan Farley, President of Harcourt Trade, is…Continue Reading

Distribution Derby

Random Redux, Freese Helms PGW: Client Distribution Biz Jostles and Grows Don Fehr, nearly a year into his tenure as Director of Smithsonian Books, needed a distribution fix. The august publishing concern (formerly Smithsonian Institution Press) was gunning for trade sales growth — aiming to reverse its mix of 80% academic and 20% trade-bound titles…Continue Reading

Trendspotting: Betting With Your Head

PT’s Savvy Commentators Ponder the Fallout from Another Year in Publishing As we surveyed the smoking turf from another twelve months in the book business, it struck us that this year’s pinnacles and pratfalls were decidedly in the eye of the beholder. We asked a number of savvy publishing personalities to offer their take on…Continue Reading

Book View, October 2002

PEOPLE Two major magazine publishers announce new hires: Linda Cunningham, most recently Publisher of Questia Media, has been named Editor-in-Chief of Meredith Books in Des Moines. . . Sara Levinson has been named to the newly created position of President of the Women’s Group at Rodale. She will oversee magazines, books, and websites in this…Continue Reading

Kids’ TV Tie-Ins Go Beyond Bob ‘n Barney

Now that we’ve all got our Bob the Builder lunch boxes stuffed with Bob’s licensed fruit snacks, die-cast play tools, and special-edition Playdoh, it may come as no surprise that this beloved British handyman is now broadcast in 140 countries. Or that Sears has set up Bob boutiques in 850 stores across the US. Or…Continue Reading

Book View, September 2002

PEOPLE After 15 years at Reader’s Digest, most recently as VP Global Director, Global Books & Home Entertainment, Alfredo Santana will be leaving the company. He may be reached via email at siempre@attglobal.net or at (212) 781-0632. Santana tells PT that he will attend Frankfurt this year, his eighteenth. Gerry Helferich, who recently left Wiley,…Continue Reading

Battle of the Brands

In the War Over Market Share, Focus Groups Are a Secret Weapon If you wandered into the loo of London’s Grosvenor House Hotel last month, as did plenty of attendees at the British Book Awards, you’d have found one of the more literal-minded brand campaign “roll-outs” in recent years: stickers slapped on rolls of toilet…Continue Reading

The Proprietary Pinch

Just How Big Is The ‘Off-The-Books’ Book Business? Sashay into any Barnes & Noble superstore, and there they are. Past the Barnes & Noble Café–branded 3-piece tea sets (“Great Curves. Excellent Style.”), past the Barnes & Noble–branded laser stationery, the velvet CD wallets, and the handy personal cash boxes, are, of course, the Barnes &…Continue Reading