News and opinion on the changing world of book publishing
April 2007
You could call them secret shoppers. Like the plainclothes informants who check out department stores for a lapse in customer service, publishers who slip on authors’ shoes return from their writing experience armed with anecdotes and tips that market research can’t devine. What many intelligencers see shocks them. Even thirty-year publishing veterans see their industry [...]
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May 2006
PEOPLE Betsy Groban has been named VP Publisher of Children’s Books at Houghton Mifflin. She had previously been at WGBH and prior to that, at Little, Brown. Earlier this month Linda Magram was promoted to the new position of Director of Marketing for the entire children’s book group, adding responsibilities for such imprints as Kingfisher [...]
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