Tag Archives: Prentice hall Direct

On the Block?

Sales of Book Businesses Plummet, But the Big Keep Getting Bigger In the third quarter of this year, merger and acquisition activity in trade book and other consumer publishing segments plummeted more than 40%, according to industry figures tracked by investment banking firm Whitestone Communications. Despite a flurry of speculation over sales — for example,…Continue Reading

As Their Business Goes South, Direct Marketers Turn to Trade Books

ORIGINALLY PUBLISHED AT INSIDE.COM (4/26/01) Battered by the rise of Internet retailing, skewered by deep-discount bookselling chains and wounded by waves of sweepstakes scandals, the mail-order book publishing business has been hit hard, as customers have become increasingly cynical about their responsibility to pay up, return promptly and — above all — remain loyal to…Continue Reading