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Book View, September 2002

September 1, 2002

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PEOPLE After 15 years at Reader’s Digest, most recently as VP Global Director, Global Books & Home Entertainment, Alfredo Santana will be leaving the company. He may be reached via email at siempre@attglobal.net or at (212) 781-0632. Santana tells PT that he will attend Frankfurt this year, his eighteenth. Gerry Helferich, who recently left Wiley,…Continue Reading

Posted in Book View • Tagged A Wyatt Book, Abbeville, About.com, Abrams, Alfredo Santana, Alison Callahan, Amiri Baraka, Anne Roiphe, Annie Hughes, Anthony F. Janson, Ballantine, Barbara Marcus, Barnes & Noble, Barry Samuels, Bill Strachan, Billy Collins, Bob Wyatt, BOMC, Broadcreek Dixieland Band, Brown, Candlewick Press, Chris McKerrow, Claire Tisne, Coleman Theater, Columbia University Press, Crown, David Allender, Deborah Sloan, Doubleday, Electronic Book Web, Ellen Shapiro, Eric Himmel, Esther Margolis, Gemstar eBookstore, Geraldine R. Dodge Poetry Festival, German Book Office, Gerry Helferich, Golden Notebook, Grace Paley, HarperCollins, History of Art, Ingram, James H. Billington, Jane Friedman, Janice King, Jeff Meltzer, Josh Marwell, Kathy Smith, Ken Brooks, Kitt Allan, Knowbetter.com, Laura Bush, Library of Congress, Little, Macmillan, Mariachi Los Amigos, Mary Beth Guimaraes, McGraw-Hill, Mel Parker, Nancy Miller, National Book Festival, New York Is Book Country, Newmarket Press, Open University Press, Palm, Pat Strachan, Pearson Education, Peter Clifton, Pocket, Powells.com, PubEasy, Publishing & Media Group, Publishing Dimensions, Reader's Digest, Riky Stock, Rita Dove, Robert Jones, Scholastic, Squeeze Bayou, St. Martin's, Stan Fisher, Susan Weinberg, Taha Muhammad Ali, Taking Wing: Poems from the Oregon Outback to the Hudson Valley, Ted Hill, Teresa Nicholas, Teri Henry, The Bookseller, The Red Tent, Trafalgar Square, Vista, Warner/ipublish, Wiley, Workman, Zack Schisgal

Micro Marketing

August 1, 2002

Targeted Sales to Enthusiasts Turn the Off-Beat Into Big Bucks Looking for the bestselling art books in America? Sniffing around the Ansel Adams shelves, perhaps? Nope, not there. Taking a peek at Taschen’s Fetish Girls? Nice try. According to numbers from Nielsen BookScan, you’d better swing by the cartoon section. Because the top art titles…Continue Reading

Posted in Featured Articles • Tagged A Twist of the Wrist, Anime Mania, Ansel Adams, BN.com, BookScan, Buck Brannaman, Charles Nurnberg, Christopher Hart, Dave Weich, DC Comics, Drawing Cutting-Edge Comics, Falcon, Fetish Girls, Garden Decor, Globe Pequot, Harriet Pierce, Home Depot, Landscaping with Stone, Lee Miller, Lyons Press, Manga mania, Mike Hejny, Minneapolis-Moline Farm Tractors, Motorbooks, New Router Handbook, Powells.com, Rich Smeby, Schiffer Publishing, Spider-Man, Sterling, Sunset Books, Taschen, The Collector's Guide to Cloth Third Reich Military Headgear, The Faraway Horses, Tina Skinner, Trellises and Arbors, United States Army Shoulder Patches, Watson-Guptill, Western Garden Book, Western Horseman

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