Tag Archives: Pixar

Thinking Outside of the Sandbox: Digital Kids Conference at the 2013 Toy Fair

While the name certainly implies a technological slant, the Digital Kids Conference at the 2013 Toy Fair on Tuesday and Wednesday was not all app-talk and virtual worlds. In fact, a theme emerged as quite the opposite: many new products in the toy market are combining digital with some physical product. Just as Skylanders was…Continue Reading

The Franchise Fix

Lucrative, Licensed Book Lines Are Looking Better All the Time As book publishers search in an ever-widening gyre for “consumer equity,” “points of differentiation,” and authors pre-packaged with their own “platforms,” it may be no shock that the concept of franchise publishing — partnering to publish licensed, branded, or co-branded titles, or even signing up…Continue Reading