As Riggio Guns for Lower Prices, There’s No Sure Cure for Sticker Shock Pantyhose, Len Riggio once said, lecturing publishers on the finer price points for L’eggs, sell blissfully at $6.99. But books are not leggings. And if publishers think $6.99 is a good price for the upscale products in bookstores, they’re hosed. Moreover, he…Continue Reading
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Tagged Amazon, Association of American Publishers, Audio Publishers Association, Barnes & Noble, Black Dog & Leventhal, Borders, Changing Hands Bookstore, Charles Nurnberg, Chuck Robinson, Costco, Diana Preston, Ed Morrow, Eileen Hutton, Gayle Shanks, George Gibson, J. P. Leventhal, Larry Abramoff, Len Riggio, Lusitania, Mike Shatzkin, Motorbooks, Northshire Books, Patricia Cornwell, Phil Pfeffer, Random House, Rich Freese, Sterling, Tatnuck Bookseller, The Future and its Enemies, The Idea Logical Company, Village Books, Virginia Postrel, Walker
ORIGINALLY PUBLISHED AT INSIDE.COM (10/16/00) For years Borders has been known to publishing folk as a well-run but insular company located in the wilds of Ann Arbor, Mich. It tends to be publicity averse, even secretive in its dealings. Though it had been every bit as aggressive as its main competitor, Barnes & Noble, in…Continue Reading
