Market Partners International

Tag Archives: Penny Sansevieri

Freelance Publicists 2011

In recent years, it has become essential for publicists to offer some digital services, but the wealth of digital opportunities for promoting new books and authors has expanded, so in this year’s Freelance Publicity Roundup, we highlight some publicists who work solely within the digital realm. Jim Hanas, Director of Social Media at Sonnet Media,…Continue Reading

Twitter Isn’t Stupid–But Publishers Need to Be Smart about Using It. Here’s How.

“Twitter is really the stupidest thing in the world,” Chris Brogan, blogger and social media expert, said in his Blogging and Social Media panel at the O’Reilly Tools of Change for Publishers conference in February. But he didn’t mean it. At first blush, Twitter does seem like a dumb idea. It describes itself as “a…Continue Reading