Tag Archives: Online Publishers Association

What a Load of…Content

Google was getting worse. Complaints about its search results began to appear regularly online slightly over a year ago. In December 2009, venture capitalist Paul Kedrosky blogged about the difficulty of finding helpful dishwasher reviews online. He said the experience reminded him of the pre-Google era when search was “completely overwhelmed by spam and info-clutter.”…Continue Reading

ad:tech – Content Gets Respect, But Users Rule

Whether the topic was social networking, user-generated videos, blogging or podcasting, publishers among the record-breaking 10,276 marketers attending November’s ad:tech conference heard renewed respect for content from the panelists reporting on the latest developments in online marketing. Pam Horan, President of the Online Pubishers Association, kicked off her panel on “Publishing in the Digital Age”…Continue Reading