PT thanks New York-based marketing consultant Rich Kelley for this report. “Content is no longer something you hand down from on high on a sacred tablet,” advised John Byrne, editor-in-chief of BusinessWeek. Today it’s more like “a campfire that you use to gather people. What becomes important is what then happens among the people.” The…Continue Reading
PT thanks New York–based marketing consultant Rich Kelley for his reporting. “What we have today is the tyranny of more,” warned Mike Linton, CMO of eBay. “More choices, more technology, more competition, more alliances, more complexity, more risk.” “The Internet is run on love,” mused Clay Shirky, author of Here Comes Everybody: The Power of…Continue Reading
