While Business Development is not necessarily one of the first departments that comes to mind when thinking of careers in the publishing industry, it is an area of increasing importance in light of the many startups and platforms that are now part of the digital landscape. The term “Business Development” or, more commonly, “biz dev”…Continue Reading
DON LINN DIRECTOR CHICAGO DISTRIBUTION CENTER UNIVERSITY OF CHICAGO PRESS In late 2011, I was asked to peer into my crystal ball and make a few predictions for 2012. Most of them were fairly obvious (“Tablets will outpace the growth of dedicated e-readers”) but one was a little off the beaten path. The prediction was…Continue Reading
PublishingTrends.com continues its regular column in which we review, explicate, and excerpt books that we think will resonate with people in the business of publishing and media. **** Sure, putting the word “startup” in the title of a book seems to be all the rage, but can (and should) the publishing of each title be treated like a startup? In Every…Continue Reading
Every publication tries to live up to its name and PublishingTrends.com is no exception: our focus is on industry trends. In a recent People Magazine on what’s “In” and “Out,” we talked about how YA novels are moving from an obsession with vampires and werewolves, to one with angels and demons. Over the years, we…Continue Reading
The O’Reilly Tools of Change for Publishing conference kicks off today with expert panelists sharing insights into how digital technology is transforming the publishing industry. The conference runs from February 13-15 at the Marriott Marquis in New York City, but if you’re unable to make it to Manhattan, the conference will be live streaming keynotes…Continue Reading
Google was getting worse. Complaints about its search results began to appear regularly online slightly over a year ago. In December 2009, venture capitalist Paul Kedrosky blogged about the difficulty of finding helpful dishwasher reviews online. He said the experience reminded him of the pre-Google era when search was “completely overwhelmed by spam and info-clutter.”…Continue Reading
On the opening day of this year’s Tools of Change, O’Reilly VP Online, Allen Noren, kept the audience glued to their seats for two hours, revealing his secrets of “Building a Successful Direct Channel.” Noren began by explaining the need to ask a lot of questions before beginning to sell direct. The answer to ‘What…Continue Reading
