PT thanks New York-based marketing consultant Rich Kelley for this report. “Content is no longer something you hand down from on high on a sacred tablet,” advised John Byrne, editor-in-chief of BusinessWeek. Today it’s more like “a campfire that you use to gather people. What becomes important is what then happens among the people.” The…Continue Reading
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Tagged ad:tech New York, Adam Lavelle, AdWords, AT&T, Borrell Associates, Business Exchange, BusinessWeek, cell phones, clickthroughs, craigslist, Danny Sullivan, Del.icio.us, Digg, digital marketing, Dishymix, eHarmony, ESPN, Evan Tana, Facebook, Flickr, Frederick Vallaeys, Google, Gordon Borrell, Gossip Girl, Grant Hosford, iCrossing, Imaginova, John Byrne, John Gray, Kurt Weinsheimer, LinkedIn, Live, local.com, Loopt, Media General, Miami Herald, Mickey Alam Khan, Mobile Marketer, MSN, MySpace, National Public Radio, New York Times, Nicole Resz, Nike, NPR, NYTimes.com, OMD, Peter Hutto, Reddit, Rich Kelley, Richmond Times-Dispatch, Search Engine Land, social networking, Spot Runner, Stan Holt, StumbleUpon, Stuzo Group, Susan Bratton, TimesExtra, TimesPeople, Tom Koletas, trends, Twitter, Urban Spoon, Vivian Schiller, Wikipedia, Yahoo Answers, Yahoo Buzz, Yellow Pages, Yelp, YouTube
Industry Ad Spending Holds Steady, But Media Choices See-Saw As reports of widespread layoffs ricochet along Madison Avenue, and billboards still bear Christmas greetings downtown, the prospect of an advertising biz downturn has highlighted the fact that book publishers’ advertising habits — in terms of fact-based, industry-wide data — remain among the great unknowns of…Continue Reading
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Tagged AdZone Interactive, Bantam Dell, Betsy Hulsebosch, Fred Ciporen, HarperCollins, Launchpad, Laurie Rippon, Michael Kazan, NYTimes.com, Ronni Stolzenberg, Salon.com, Spier, USAToday.com
Going, going, gone are the good old days of dropping lunchtime crumbs over the “Positions Open” section in the back of PW, when you’d gamely search for that next dream gig. (“Marketing Director, U. of Hawaii Press”? Hmmm.) Yes, clickability has hit the hiring game, with Internet job boards humming away 24/7 and recruitment field…Continue Reading
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Tagged Esther Margolis, HotJobs.com, Jobtrak.com, Lynne Palmer Associates, MediaBistro, Michael Cader, Monster.com, Newmarket Press, NYT Book Review, NYTimes.com, Penguin, Publishers Lunch, Publishers Weekly, Susan Gordon
