Tag Archives: NPR Fresh Air

BISG’s Making Information Pay Conference: Beyond “Business-as-Usual”; The Age of Big Data

Book Industry Study Group‘s Angela Bole, welcomed attendees to the May 3rd conference at the McGraw-Hill Auditorium, which focused on how to capture and use data in both print and digital book marketing and sales.  Despite a serious subject, the day’s presentations managed to be both accessible and entertaining. First up was Jake Freivald from Information Builders, who talked about how…Continue Reading