Tag Archives: Norton

The Shape Shifters

Countless are the questions and few are the solutions publishers encounter when approaching “the digital problem” confronting the industry. But several publishers seem to be cracking the code, albeit from different ends of the spectrum. Travel publishers are capitalizing on its category’s unique potential to be nuggetized and monetized digitally, at times even rendering a…Continue Reading

What I Learned On The Other Side

You could call them secret shoppers. Like the plainclothes informants who check out department stores for a lapse in customer service, publishers who slip on authors’ shoes return from their writing experience armed with anecdotes and tips that market research can’t devine. What many intelligencers see shocks them. Even thirty-year publishing veterans see their industry…Continue Reading

Bookview, February 2007

PEOPLE Beth Davey has gone to Rodale as VP Director of Public Relations. She was at Inkwell Management and before that, at Little, Brown. Andrew Malkin has left Ingram International to return to NY and Rodale, where he will be VP, Trade Book Sales, working closely with Holtzbrinck as their distribution client. And, Leigh Haber…Continue Reading

International Bestsellers: Translation Salvation

Sylvia Plath, Puberty, & A Slowly Setting Midnight Sun Everyone knows translation is a losing business. Financial success is anomalous in a market where breaking even is a boon and selling 3,000 copies can be cause for celebration. “It costs around $25,000 to publish a book. For a work in translation that figure is closer…Continue Reading

Deliverance: Distributors Go for Special & Strategy

Yes, Random House is still aggressive and aggressively seeking new clients. And, yes, this year continued the increased competition that has come to define the distribution biz. Yet, open warring and panic has died down, making 2005 a steady and (gasp) successful year for many. With the exception of pro-growth Ingram, Consortium and RH, many…Continue Reading

Watch Your Backlist

Publishers and Booksellers Re-Assess Their Backlists, Stocking Deeper, While Printing Less, Plus: Looking Beyond the Shelf Backlist has always been a cash cow for those willing to milk it. Publishers have long tried enticing booksellers with annual promotions, Buy-Now-Pay-Later deals, Just In Time Inventory and the like – all with the hope of boosting their…Continue Reading

Voices from the Edge

PEN Draws Droves, Caruso in Siberia, Sie ist ein Berliner Who says Americans don’t love literature in translation? The jam-packed events surrounding the PEN World Voices Festival last month suggest that editors will be scrambling to find the next José Manuel Prieto or Adam Zagajewski faster than one can say cross-cultural-post-national-poly-lingual-extravaganza. Billed as “a confluence…Continue Reading

A Golden Age for Indie Reps

Life on the road ain’t what it used to be, and the easy money’s long gone. Such is the tale of most independent sales reps — but, on the other hand, “it’s a hell of a lot better than being in house!” attests New England’s Nanci McCrackin, who’s not alone in her sentiment. West Coast…Continue Reading

Book View, November 2003

PEOPLE CDS’ Stanley Cohen has taken a leave of absence and Steve Black has stepped in as Acting Sales Director. David Wilk, VP of Client Services and Business Development, has taken over some responsibilities and a new Client Services Manager, Kerry Liebling, has been hired. Erin McHugh has been named Director of Creative Services, Trade…Continue Reading

Distribution Derby

Random Redux, Freese Helms PGW: Client Distribution Biz Jostles and Grows Don Fehr, nearly a year into his tenure as Director of Smithsonian Books, needed a distribution fix. The august publishing concern (formerly Smithsonian Institution Press) was gunning for trade sales growth — aiming to reverse its mix of 80% academic and 20% trade-bound titles…Continue Reading