News and opinion on the changing world of book publishing
(Version 3.0 of The Conversation Prism infographic first created by Brian Solis and JESS3 in 2008 to map the social media universe by “features and capabilities.”) When Pivotcon kicked off in October, 2010, Douglas Rushkoff christened it the“TED of Marketing.” Programmed and hosted this year by new media guru Brian Solis, Pivotcon brought together 635 [...]
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Are there search geeks? Spend a day at this year’s Search Marketing Expo (better known as SMX East) and you’ll have no doubt. And any publisher curious about what it takes to connect directly to book buyers would find a motherlode of information here. For the fourth year Internet marketers swarmed the 55 sessions at [...]
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December 2009
Publishing Trends thanks marketing consultant Rich Kelley for this piece. What’s the new frontier for targeted online ads? Could the long tail go bankrupt? What does social media offer that social networks don’t? Publishers, advertisers, and service providers flocked to ad:tech at the Javits Center in early November for three days of 60 panels and [...]
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Liz Thomson and Nicholas Clee Founders, Bookbrunch.co.uk Many trends become apparent in the US book market before finding their way to the UK, and, unfortunately, recession is one of them. At the Frankfurt Book Fair this October, publishers in the UK aisles were reasonably sanguine (about prospects for the coming season, at least), while their [...]
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September 2008
PEOPLE As was anticipated, Marie Toulantis has resigned from her position as CEO of BarnesandNoble.com. She had been with the company since 2002 and will continue to serve as a consultant. Tom Burke, VP E-Commerce, and Kevin Frain, CFO, have temporarily assumed her duties. They report to Barnes & Noble CEO Steve Riggio. Marjorie Braman, [...]
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February 2007
PEOPLE Beth Davey has gone to Rodale as VP Director of Public Relations. She was at Inkwell Management and before that, at Little, Brown. Andrew Malkin has left Ingram International to return to NY and Rodale, where he will be VP, Trade Book Sales, working closely with Holtzbrinck as their distribution client. And, Leigh Haber [...]
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March 2006
Has Online Syndication Killed the Goose That Laid the Golden Egg? Back in the day, syndication not only sold papers, but was a booming business that built up audiences for everything from columnists’ and comic strip-pers’ books (with excerpts) to television audiences (with Gemstar numbers and listings). And, of course, the syndicated columns and strips [...]
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