Tools of Change co-hosted a TOC Executive Roundtable with Publishers Weekly on Monday that was attended by about seventy industry insiders. Moderated by John Kilkullen, formerly of Nielsen and IDG, it began with Magellan Media Founder, Brian O’Leary, offering a thoughtful argument for the industry to tackle the large issues confronting publishers in a large…Continue Reading
(Version 3.0 of The Conversation Prism infographic first created by Brian Solis and JESS3 in 2008 to map the social media universe by “features and capabilities.”) When Pivotcon kicked off in October, 2010, Douglas Rushkoff christened it the“TED of Marketing.” Programmed and hosted this year by new media guru Brian Solis, Pivotcon brought together 635…Continue Reading
Are there search geeks? Spend a day at this year’s Search Marketing Expo (better known as SMX East) and you’ll have no doubt. And any publisher curious about what it takes to connect directly to book buyers would find a motherlode of information here. For the fourth year Internet marketers swarmed the 55 sessions at…Continue Reading
Liz Thomson and Nicholas Clee Founders, Bookbrunch.co.uk Many trends become apparent in the US book market before finding their way to the UK, and, unfortunately, recession is one of them. At the Frankfurt Book Fair this October, publishers in the UK aisles were reasonably sanguine (about prospects for the coming season, at least), while their…Continue Reading
PEOPLE Beth Davey has gone to Rodale as VP Director of Public Relations. She was at Inkwell Management and before that, at Little, Brown. Andrew Malkin has left Ingram International to return to NY and Rodale, where he will be VP, Trade Book Sales, working closely with Holtzbrinck as their distribution client. And, Leigh Haber…Continue Reading
Has Online Syndication Killed the Goose That Laid the Golden Egg? Back in the day, syndication not only sold papers, but was a booming business that built up audiences for everything from columnists’ and comic strip-pers’ books (with excerpts) to television audiences (with Gemstar numbers and listings). And, of course, the syndicated columns and strips…Continue Reading
