Tag Archives: New York Times Digital

Searching for Clicks

Book publishers looking to brush up on their Internet marketing tactics could have done worse than sit through sixteen hours of pep talks and panels at the Jupiter/ClickZ Online Advertising Forum on July 30-31 in New York City. Sure, there were blindingly obvious insights — 72% of Internet users say pop-up ads make their skin…Continue Reading

Dot-Com Defection

Is the Grass Really Greener In the Internet Economy? As Ross Perot might have said, there’s a giant sucking sound sluicing toward Silicon Alley. And as anyone in publishing will tell you, the by now epic saga of dot-com defection — young turks storming out of investment banks, law clerks leaping like lemmings into the…Continue Reading