“Twitter is really the stupidest thing in the world,” Chris Brogan, blogger and social media expert, said in his Blogging and Social Media panel at the O’Reilly Tools of Change for Publishers conference in February. But he didn’t mean it. At first blush, Twitter does seem like a dumb idea. It describes itself as “a…Continue Reading
Posted in Featured Articles •
Tagged Abrams Research, Anna Rafferty, Author Marketing Experts, Beatrice.com, Chris Brogan, Chris Webb, Counterpoint, Dell, Facebook, Heather Adams, Lindsay Nobles, LinkedIn, Macmillan, MySpace, O'Reilly, Penguin UK, Penny Sansevieri, Pew, Richard Nash, Ron Hogan, Ryan Chapman, social media, Softskull, Thomas Nelson, Tools of Change, Twitter, Wiley
To be on the Web or not to be on the Web—sorry, technophobic authors, that’s no longer the question. Rather, what should be on your website and how can you draw traffic to it? There’s no universal key to success. But with help from a recent groundbreaking report and four web designers who specialize in…Continue Reading
Posted in Featured Articles •
Tagged authors, Book Report Network, Carol Fitzgerald, Codex Group, Facebook, FSB Associates, Jason Chin, Jefferson Rabb, John Burke, MySpace, Peter Hildick-Smith, Stephenie Meyer, Sue Grafton, Twitter, Wall Street Journal, websites
PT thanks New York-based marketing consultant Rich Kelley for this report. “Content is no longer something you hand down from on high on a sacred tablet,” advised John Byrne, editor-in-chief of BusinessWeek. Today it’s more like “a campfire that you use to gather people. What becomes important is what then happens among the people.” The…Continue Reading
Posted in Uncategorized •
Tagged ad:tech New York, Adam Lavelle, AdWords, AT&T, Borrell Associates, Business Exchange, BusinessWeek, cell phones, clickthroughs, craigslist, Danny Sullivan, Del.icio.us, Digg, digital marketing, Dishymix, eHarmony, ESPN, Evan Tana, Facebook, Flickr, Frederick Vallaeys, Google, Gordon Borrell, Gossip Girl, Grant Hosford, iCrossing, Imaginova, John Byrne, John Gray, Kurt Weinsheimer, LinkedIn, Live, local.com, Loopt, Media General, Miami Herald, Mickey Alam Khan, Mobile Marketer, MSN, MySpace, National Public Radio, New York Times, Nicole Resz, Nike, NPR, NYTimes.com, OMD, Peter Hutto, Reddit, Rich Kelley, Richmond Times-Dispatch, Search Engine Land, social networking, Spot Runner, Stan Holt, StumbleUpon, Stuzo Group, Susan Bratton, TimesExtra, TimesPeople, Tom Koletas, trends, Twitter, Urban Spoon, Vivian Schiller, Wikipedia, Yahoo Answers, Yahoo Buzz, Yellow Pages, Yelp, YouTube
PT thanks New York–based marketing consultant Rich Kelley for his reporting. Can you get a good ROI in social media? That was one of many questions on the minds of hundreds of publishers and advertisers at the International Advertising Bureau’s Leadership Forum on User-Generated Content and Social Media in June. Speakers and panelists agreed on…Continue Reading
Posted in Uncategorized •
Tagged advertising, Bebo, Clearspring, Deep Focus, Facebook, Friendster, Gigya, hi5, Ian Shafer, interactive, International Advertising Bureau, Irish Spring, Kym Lewis, Levi's, LinkedIn, MySpace, Oddcast, Orkut, Pointroll, Project Runway, Razorfish, Rich Kelley, RockYou.com, Seth Goldstein, social media, social media marketing, SocialMedia, Sprout Builder, Sundance Film Festival, Tagged, Terri Walter, Tim Kendall, widgets, Widgipedia, Xanga
Aggregation is so 2006. The new web is all about distributed media, and widgets are the new web’s wunderkind. With widgets, users can easily remix, repost, and share chunked content, making them a popular (and rapidly growing) marketing tool. According to ComScore, more than 48% of all US internet users – over 87 million people…Continue Reading
Posted in Uncategorized •
Tagged AAR, Amazon, AOL, Bloomsbury, Book Divas, Booksense, Carolyn Pittis, comScore, Facebook, Flickr, Goodreads, Google, Hachette, Harper Collins, Jim Bean, Matt Shatz, MySpace, Random House, Simon & Schuster, widgets
Countless are the questions and few are the solutions publishers encounter when approaching “the digital problem” confronting the industry. But several publishers seem to be cracking the code, albeit from different ends of the spectrum. Travel publishers are capitalizing on its category’s unique potential to be nuggetized and monetized digitally, at times even rendering a…Continue Reading
Posted in Uncategorized •
Tagged 24: Behind the Scenes, AA, Abrams, Amazon, Bill Bryson, Carole Horne, Charlie Melcher, Creativity Software Ltd., David Plowden, Der Spiegel, DK Travel, Dressing a Galaxy, Earth From Above, Elmo, Elvis at 21, Expedia, Fodor's, Freakonomics, Gerard Nudo, GOAT: Greatest Athlete of All Time, Greg Benchwick, Gusto, HarperCollins, Harvard Bookstore, Haystack, Hilton, Illuminations, Insight Editions, Jason Mitchell, Jeanette Zwart, Jeff Koons, John McPhee, Kathy Schneider, Katy Ball, Kayak, Keifer Sutherland, Kevin Clash, LeRoy Grannis, London Book Fair, Lonely Planet, Louise Brockett, Lynn Davis, Melcher Media, Michael Chabon, Motorola, Muhammed Ali, MySpace, National Geographic, Nina Hoffman, Northsire Bookstore, Norton, Orbitz, Palace Press International, Patrick Dawson, Penguin, Peter Beren, Pick & Mix, Random House, Real Travel, Rizzoli, Rob Flyn, Rough Guides Mobile, Rubin Museum of Art, Sesame Street, Smart Travel Guide, Stan Hynds, Steinbeck, Stephen Dubner, Steve Tager, Steven Levitt, Surf Photography of the 1960s and 1970s, Taschen, Tavis Smiley, The Bluelist, The Yiddish Policeman's Union, Thomas Cook, Tim Jarrell, Travelocity, ViaMichelin, Yann Arthus-Bertrand, YouTube
Late last fall, Kenneth Brooks, VP Global Production and Manufacturing Service at Thomson Learning, decided to give his staff some homework. For a company whose target audience is under the age of 25, the majority of the staff’s tech knowledge was a little out of date. Everyone could throw around the term wiki (you know,…Continue Reading
Posted in Featured Articles •
Tagged Asheesh Birla, Blackberry, Google Reader, iTunes, Kenneth Brooks, Moby Pocket, MySpace, Technorati, Thomson Gale, Thomson Learning, Wikipedia
Ann Coulter, contentious as she is, saw page views (and book sales) skyrocket when she launched her website www.anncoulter.com. “A website that’s an instant hit is like having 10 Oprahs at once,” Joni Evans, ex-William Morris agent and Coulter rep said. “It really is the future.” To better understand agents’ involvement in their authors’ e-lives,…Continue Reading
Posted in Featured Articles •
Tagged Ann Coulter, Bob Mecoy, Book Reporter Network, Carol Fitzgerald, Creative Book Services, FSB Associates, ICM, John Burke, Joni Evans, Jud Laghi, Liza Dawson, LJK Literary Management, MySpace, Richard Curtis, Robert Lanham, The Expected One, The Hipster Handbook, Wendy Sherman, Why Do Men Have Nipples, William Morris, Wylie Agency