“Advancing the Creative Economy” was the theme of the Copyright Clearance Center’s OnCopyright 2012 conference on March 30, and an important first order of business seemed to be defining what, exactly, a creative economy is. For many, it became a matter of semantics: “piracy” and “stealing” vs. “infringement,” “individual” vs. “commercial,” “intellectual property” vs. “creative…Continue Reading
Posted in Digital, Events, Featured Articles •
Tagged Carol Mandel, Copyright Clearance Center, Erin McKeown, Eve Sinaiko, Everything is a Remix, Google Books, Hachette, Jewish Museum, Kirby Ferguson, Maja Thomas, Michele Woods, Microsoft, National Gallery, NYU, OnCopyright 2012, PIPA, Robert Levine, SOPA, Steven Rosenbaum, The Future of Music Coalition, Tom Rubin, US Copyright Office
“If you don’t eat your own children, someone else will”: That’s how Michael Mace, Principal of the Silicon Valley–based Rubicon Consulting, began his presentation, “Check Out My Scars: Seven Lessons from the Failure of E-Books in 2000, and What They Mean to the Future of Electronic Publishing,” at the 2010 O’Reilly Tools of Change for…Continue Reading
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Tagged Adobe Content Server, Agatha Christie, Amazon, Apple, apps, Barnes & Noble, Brian O'Leary, CDS, consumer value, demand generation, Dick Brass, Dominique Raccah, DRM, e-books, e-readers, electronic publishing, Evelyn Waugh, file distribution, Franklin eBookMan, Go Reader, Google, Graham Greene, Hiebook, iBookstore, iPad, iPhone, iPod, iTunes, Kindle, Kirk Biglione, marketing, Medialoper, Michael Mace, Microsoft, Napster, Nook, O'Reilly, O'Reilly Tools of Change for Publishing, Oxford Media Works, P2P, Palm, Patricia Highsmith, peer to peer, periodicals, Pirate Bay, PlaysForSure, Rocket eBook, Rubicon Consulting, Saul Bellow, self-publishing, Softbook, Sony, Sourcebooks, The Burgomeister, Thomas Nelson, Thomas Pynchon, Yahoo!, Zune
Publishing Trends thanks marketing consultant Rich Kelley for this piece. What’s the new frontier for targeted online ads? Could the long tail go bankrupt? What does social media offer that social networks don’t? Publishers, advertisers, and service providers flocked to ad:tech at the Javits Center in early November for three days of 60 panels and…Continue Reading
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Tagged Ad Manager, ad:tech, Adam Hirsch, Andrew Rutledge, Ashton Kutcher, Associated Content, BabyCenter, bit.ly, Bruce Clay, Californication, conversational ad, Facebook, GyroHSR, iVillage, James Cantarella, Jennifer McClain, Jodi Kahn, Lesberado, M80, Mashable, Matt Singley, Metacafe, Michael Fogarty, Microsoft, Microsoft Zune, Nielsen, online advertising, Patrick Keane, Paul Chang, Pubmatic, Real Girls Media, Robert Hayes, Ryan DeShazer, Sarah Smith, SEO, Showtime, social media, StumbleUpon, su.pr, Technorati, The L Word, Time, Twitter, Waterfront Media, WhatToExpect.com, YouTube
[This is a guest post by Rich Kelley, a New York–based marketing consultant. Follow him on Twitter here. Thanks, Rich!] Tim Armstrong, AOL’s new CEO, divides internet history into three phases. The first phase was about access—remember dial-up modems and limited bandwidth? The second phase, when browsers and search engines competed for eyeballs, was about…Continue Reading
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Tagged Andy Fisher, AOL, Ashton Kutcher, Burger King, Charlie Rose, Chris Anderson, GeekDad, Internet Advertising Bureau, KellogsCares, Lucas Watson, Microsoft, MIXX, Monty Python, MyStarbucks, Pringles, Procter & Gamble, Razorfish, Tim Armstrong, user-generated content, Wired, YouTube, Yusuf Mehdi
PT thanks New York–based marketing consultant Rich Kelley for his reporting. “What we have today is the tyranny of more,” warned Mike Linton, CMO of eBay. “More choices, more technology, more competition, more alliances, more complexity, more risk.” “The Internet is run on love,” mused Clay Shirky, author of Here Comes Everybody: The Power of…Continue Reading
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Tagged Adgregate, AdWords, ALLTEL, Andrew Blau, Andrew Robertson, Atlas Institute, BBDO Worldwide, Charlie Rose, Clay Shirky, eBay, Facebook, Getty Images, Google, Here Comes Everybody, Heroes, Innovid, Interactive Advertising Bureau, Internet, Ipsos, Kaltura, Life Magazine, M&Ms, marketing, Microsoft, Mike Linton, MIXX, moms, Oliver Deighton, OMD, Platform A, Rich Kelley, SMS, Tim Kringe, Time Inc. Interactive, Wikipedia, Young-Bean Song
Like a butterfly emerging from its cocoon, the passage to the digital realm can be a vulnerable and tremulous thing. Nowhere is this more evident than in the quantum mechanical realm of trade ebooks. The problem du jour: can ONIX, the electronic standard used for the last five years to send bibliographic data (title, author,…Continue Reading
Far-Flung Regional Houses Hit the Heartland Bull’s-Eye Just one word: scrapbooking. Yes, scrapbooking is the fastest-growing hobby sector in the United States, with sales of related supplies — presumably including books — quadrupling in the past five years to an estimated $2 billion, as the New York Times recently noted, and projected to grow as…Continue Reading
Posted in Featured Articles •
Tagged Alison Einerson, Avalon Group, Bob Kaslik, F+W Publications, Gary Wright, Gibbs Smith, Gwen McKee, Hobby Industry Association, Jane Hamada, Janet Harris, Jo-Ann, Leeza Gibbons, Leisure Arts, Linda Cunningham, Martingale, Memory Makers, Meredith Books, Michael's Stores, Microsoft, Nancy Pearl, NPR, Oxmoor House, PGW, Pottery Barn, Primedia, Quail Ridge Press, QVC, Sasquatch Books, ScrapBook Club, Seal Press, Southern Progress Corp, Storey Publishing, Susan Quinn, Susan Reich, Time Warner, Vanna White, Wal-Mart, Workman
Like most publishers’ ebook expectations in this deflated era of digital publishing, Seven Stories Press had fairly unspectacular ones. They dutifully digitized their files. They hung out their e-shingle. They even wrangled a way to sell ebooks directly from their site. And the results trickled in. “Tiny” is the word one executive used. Even Noam…Continue Reading
Posted in Featured Articles •
Tagged 9-11, Adobe, Amazon, Anthony Bourdain, Ardy Khazaei, Carol Fitzgerald, Cliff Guren, Cory McCloud, David Steinberger, Fox, Gemstar, GiantChair, HarperCollins, HarperTempest, iPod, iTunes, Jonathan Safran Foer, Kate Tentler, Lars Reilly, Microsoft, Mike Segroves, Noam Chomsky, Palm Reader, pdassi.de, PerfectBound, Seven Stories Press, Simon & Schuster, The Book Report Network, WH Smith
It was not so long ago — well, 2000, actually — that the age of ebooks ascended upon us, an era that would, as the AAP and Andersen Consulting then dreamily proclaimed, be “a significant opportunity” for the book biz, devouring almost 10% of the total consumer publishing market by 2005 and bloating into “total…Continue Reading
Ebooks are: (a) dead (b) undead (c) other. If you answered “all of the above,” you are more correct than you know. As spring turns to summer, not just the trees but oddly enough ebooks — through whose black heart the New York Times drove a stake last fall — are sprouting. Palm, which has…Continue Reading
Posted in Featured Articles •
Tagged Adobe, Brian De Fiore, eInk, Gemstar, Hemingway, James Lichtenberg, Keith Titan, Microsoft, New York Times, OverDrive, Palm, Rocket eBook, S&S, Steve Potash
