You could call them secret shoppers. Like the plainclothes informants who check out department stores for a lapse in customer service, publishers who slip on authors’ shoes return from their writing experience armed with anecdotes and tips that market research can’t devine. What many intelligencers see shocks them. Even thirty-year publishing veterans see their industry [...]

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PEOPLE Two major magazine publishers announce new hires: Linda Cunningham, most recently Publisher of Questia Media, has been named Editor-in-Chief of Meredith Books in Des Moines. . . Sara Levinson has been named to the newly created position of President of the Women’s Group at Rodale. She will oversee magazines, books, and websites in this [...]

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PEOPLE More Random House movement: Craig Virden, who has been President of RH Children’s and before that, BDD Books for Young Readers, is leaving. Crown’s Chip Gibson will take over, with Rich Romano as his EVP. Meanwhile Jenny Frost, now heading up Random Audio (which she will continue to run), will take over Crown Publishing [...]

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Book View, December 2000

December 2000

PEOPLE Two Random House appointments: Beryl Needham, previously Dir. of Marketing for Little, Brown, has been named VP Dir. of National Accts. Children’s Books. And Adene Corns has been named VP Dir. of clubs and AMS. She was previously at S&S. Corns comes to Random with her full team . . . After 21 years [...]

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