Market Partners International

Tag Archives: Michele Cobb

Keeping Up With the New Demand for Audiobooks

[This is an excerpt of an article, Giving Them What They Want: Keeping Up With the New Demand for Audiobooks, which was published in the August issue of Publishing Trends. To receive our newsletter in full, find out how to purchase a subscription here.] Digital audiobook downloads have steadily been increasing, and the latest AAP Sales Report shows…Continue Reading

Full Cast vs. Podcast: Digital Audiobook Update

It’s over, tape worms. Audio Renaissance published its last cassette this year: Janet Evanovich’s Lean Mean Thirteen. Random House Audio reports a format breakdown of 85% CDs and 15% digital downloads, with tape sales negligible. Retailers don’t sell cassettes, duplicators don’t duplicate them, and publishers don’t produce them anymore. Audible.com, often considered the benchmark of…Continue Reading