Publishing in China

Growth, Opportunity, Piracy, Censorship

Katie Lee Hull | July 2009

While the rest of the world suffers the economic squeeze, the government-run Chinese publishing industry has counterintuitively managed to cultivate opportunity for expansion both for local entrepreneurs and international publishers. Talk of less state interference and mounting interest from foreign markets is encouraging some publishers to brave the censors, fears of piracy, and the cultural [...]

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Marketing Makeover

October 2005

WOM’s The Word As Podcasts, Blogging, Buzz & Viral Go Mainstream
Although the book publishing industry as a whole has yet to go viral in the way of blockbusters or burgers (Have you “crashed” the Wedding Crashers trailer or Had It Your Way with Burger King’s Subservient Chicken?), many in the industry [...]

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