Tag Archives: Meredith Books

O’er the Hudson

Far-Flung Regional Houses Hit the Heartland Bull’s-Eye Just one word: scrapbooking. Yes, scrapbooking is the fastest-growing hobby sector in the United States, with sales of related supplies — presumably including books — quadrupling in the past five years to an estimated $2 billion, as the New York Times recently noted, and projected to grow as…Continue Reading

The Franchise Fix

Lucrative, Licensed Book Lines Are Looking Better All the Time As book publishers search in an ever-widening gyre for “consumer equity,” “points of differentiation,” and authors pre-packaged with their own “platforms,” it may be no shock that the concept of franchise publishing — partnering to publish licensed, branded, or co-branded titles, or even signing up…Continue Reading

Book View, October 2002

PEOPLE Two major magazine publishers announce new hires: Linda Cunningham, most recently Publisher of Questia Media, has been named Editor-in-Chief of Meredith Books in Des Moines. . . Sara Levinson has been named to the newly created position of President of the Women’s Group at Rodale. She will oversee magazines, books, and websites in this…Continue Reading