For the last four years Toy Fair and Digital Kids have been held in tandem, the Fair taking up the entire exhibition space at Javits, and Digital Kids being held downstairs in one of the large conference rooms. With about 150 attendees, Digital Kids doesn’t compete with Toy Fair, with its estimated 33,000 visitors. This…Continue Reading
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PT thanks The Licensing Letter’s Ira Mayer for his reporting. Visiting the Bologna Children’s Book Fair in March after an absence of a dozen or so years was a wonderful reminder of how vibrant an art form children’s books are. While the children’s book market is dominated by name brands (Disney, Marvel, Nickelodeon, etc., as…Continue Reading
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Tagged 39 Clues, art, Berenstein Bears, Bologna Children's Book Fair, Bratz, Cartoon Network, children's, Chorion, Dark Horse, DC, Disney, Dr. Seuss, Dragon Ball Z, Edizioni Play Press, Egmont, Hasbro, HIT, Horrible Histories, Hyperion, Ira Mayer, Kellogg, Kids Licensing Forum, licensing, Lisa Edwards, Marvel, Mattel, Maurice Sendak, multimedia, Nickelodeon, Paragon, Plus Licens, Publications International, RAI, Rainbow, Ripley, Scholastic UK, Sesame, Sterling India, The Licensing Letter, United Media, Warner
Here’s a lesson from the licensing pros: Political affiliations or patriotic logos may attract some, but they’re just as likely to repel potential buyers. That was Everlast’s recent eye-opener, according to its SVP Global Licensing, Hal Worsham, when the company discovered that its signature USA logo had depressed international sales — confirming the US’s recent…Continue Reading
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Tagged Amazon, Dan Stanek, EPM Communications, Everlast, Hal Worsham, Hilary Duff, Ira Mayer, Macy's, Marty Brochstein, Mattel, Retail Forward, The Licensing Letter, Tim Kilpin, Toys R Us, Wal-Mart
Advance publicity for this year’s Toy Fair generated all the thrill of a wet blanket, with announcements rolling in from industry giants Mattel and Hasbro that their presence at the 98-year-old show will be significantly notched down in 2002. As talk of “downsizing” and “retrenching” swirled in the press, we were also treated to the…Continue Reading
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Tagged Aibo, Andrews McMeel, Arthur, B&N, Barbie, Disney, DK, Eloise, HarperCollins, Harry Potter, Hasbro, Henson, Insectazoids, itsy bitsy, J.K Rowling, Jeanne Finestone, John Lee, Kay Thompson, Klutz, Lamaze, Landoll, Learning Curve International, Linda Yates, Little Bill, Little Critter, Mattel, McClanahan Book Company, McGraw-Hill, Michael Friedman, Mike Morris, Nelvana, Nickelodeon, OshKosh B'gosh, Patrick Feely, Patty Sullivan, Peanuts, Playing for Keeps, Rachel Ginsburg, Rocket Power, School Zone, Simon & Schuster, Sterling, Tiger Electronics, Toy Manufacturers of America, Toys R Us, Tribune Education, Warner Brothers
Copious amounts of ink flowed in the pages of the trade press and the New York Times on the subject of the most recent Licensing Show, which took place June 13–15 at the Javits Center in New York. Unhappily for exhibitors, however, the lucrative patina around the likes of Eloise and Curious George could do…Continue Reading
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Tagged Arthur Andersen, Barbar, Big Brother, C.S. Lewis, Chronicles of Narnia, Cinar, clifford, Coca Cola, Curious George, Dick Bruna, Disney, Dr. Seuss, Dreamworks, Eloise, Franklin the Turtle, Golden, Harold and the Purple Crayon, Harry Potter, Hasbro, Inside.com, Ira Mayer, Iron Chefs, J. R. R. Tolkien, Jean de Brunhoff, John Barbour, Licensing Show, LIMA, Maisy, Mattel, Miffy, Nigel Huddleston, Olympics, pat the bunny, Peter Rabbit, Raggedy Ann and Andy, Rainbow Fish, Rightscenter.com, Risa Kessler, Scholastic, Strawberry Shortcake, Subrights.com, Survivor, The Lord of the Rings, toy fair, Toynetwork.com, Toysrus.com, Universal Studios, Viacom, Warner, WHN, Who Wants to be a Millionaire
