Tag Archives: Mashable

Video Killed the Radio Star? Who is primed to succeed as ereading evolves?

Though the holiday sales rush is over, there’s still no shortage of talk about ereading devices. The only problem? The market and technology has grown so much in the past year that “ereader” has come to mean so much more than dedicated devices such as the Nook Simple Touch or Kindle Paperwhite. This past month…Continue Reading

Finding the Edge of Engage: ad:tech New York 2009

Publishing Trends thanks marketing consultant Rich Kelley for this piece. What’s the new frontier for targeted online ads? Could the long tail go bankrupt? What does social media offer that social networks don’t? Publishers, advertisers, and service providers flocked to ad:tech at the Javits Center in early November for three days of 60 panels and…Continue Reading