Tag Archives: marketing

Top 5 Publishing Articles/Blog Posts of the Week 12/15-12/19

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Should Barnes & Noble start focusing on how to beat Starbucks instead of trying to win the tablet market?…Continue Reading

Self-Published Authors at Toy Fair 2012: Approaches New and Old

Compared to the buzz over Toy Fair 2011’s co-located digital conference, Engage!, the “tech-mood” at Toy Fair 2012 was more subdued yet also more universal. The year, Engage! (now Digital Kids) will be setting up shop on its own in Los Angeles from April 21-25, and at this past week’s Toy Fair, digital components and…Continue Reading

Should Publishers Attend SXSW?

As the Interactive portion of SXSW winds down and the music crowd takes over just as the rain appears, it’s time to consider what SXSW accomplished this year for publishing types—and whether it’s worth attending going forward. As Richard Nash, a newbie this year, marveled, “If there’s a tech show that is friendly to culture,…Continue Reading

Lessons from O’Reilly Tools of Change for Publishing 2010

“If you don’t eat your own children, someone else will”: That’s how Michael Mace, Principal of the Silicon Valley–based Rubicon Consulting, began his presentation, “Check Out My Scars: Seven Lessons from the Failure of E-Books in 2000, and What They Mean to the Future of Electronic Publishing,” at the 2010 O’Reilly Tools of Change for…Continue Reading

Search Engine Strategies Conference 2009

PT thanks New York–based marketing consultant Rich Kelley for his reporting. Social media and search had quite a mashup at this year’s Search Engine Strategies Conference. For three days, 5500 attendees alternated between panels on social media optimization strategies, talks on Google’s new AdWords interface, tuning websites for search, and much more. For its opening…Continue Reading

Battling the Online Tyranny of “More” at MIXX 2008

PT thanks New York–based marketing consultant Rich Kelley for his reporting. “What we have today is the tyranny of more,” warned Mike Linton, CMO of eBay. “More choices, more technology, more competition, more alliances, more complexity, more risk.” “The Internet is run on love,” mused Clay Shirky, author of Here Comes Everybody: The Power of…Continue Reading