It’s often said that social media is no substitute for face-to-face interaction. But Twitter, Facebook, and other electronic modes of communication, along with the decline of bricks-and-mortar bookstores and the bad economy, have changed the ways authors communicate with readers, and have shaken up the roles of speakers’ bureaus since we last wrote about them…Continue Reading
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Tagged Arlynn Greenbaum, audiences, Authors Unlimited, Avocados from Mexico, Blair Bryant Nichols, Carolina Buia, Clea Conner, Facebook, Greater Talent Network, Gregory Maguire, Hachette Speakers Bureau, HarperCollins Speakers Bureau, Isabel Gonzalez, Jamie Brickhouse, Knopf Doubleday, Knopf Speakers Bureau, Latin Chic, Macmillan Speakers, Macy's, Markus Dohle, Mary Karr, Patti Smith, Paul Bogaards, Penguin Speakers Bureau, Random House Speakers Bureau, Simon & Schuster Speakers Bureau, speakers bureaus, Splenda, Twitter, webinars
Here’s a lesson from the licensing pros: Political affiliations or patriotic logos may attract some, but they’re just as likely to repel potential buyers. That was Everlast’s recent eye-opener, according to its SVP Global Licensing, Hal Worsham, when the company discovered that its signature USA logo had depressed international sales — confirming the US’s recent…Continue Reading
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Tagged Amazon, Dan Stanek, EPM Communications, Everlast, Hal Worsham, Hilary Duff, Ira Mayer, Macy's, Marty Brochstein, Mattel, Retail Forward, The Licensing Letter, Tim Kilpin, Toys R Us, Wal-Mart
The prognosis for global clicks-and-mortar convergence was rather dire at the 83rd Direct Marketing Association annual conference — which is saying something, considering that this was where e-commerce and one-to-one marketing gurus had gathered to assess the state-of-the-art in web-based consumerism. Officially, of course, conferees boasted about the soon-to-be billion Internet users, and celebrated “The…Continue Reading
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Tagged Bigwords, Bloomingdale's, Christopher Locke, Direct Marketing Association, Federated, Fingerhut, H. Robert Wientzen, ICQ, John Tate, Krispy Kreme, Macy's, Otis Maxwell, The Cluetrain Manifesto, Varsity Group, VarsityBooks, Wal-Mart, Williams-Sonoma
Battle Over Price Maintenance Roils The European Book Trade In case there was any doubt about it, German culture minister Michael Naumann will not go gently into his country’s cultural good night. Portraying himself to the media as a lonely lookout on the prow of the Titanic, scanning for the iceberg that will plunge German…Continue Reading
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Tagged ABA, Academie Francaise, Amazon, Amazon.de, American Publishers Association, Bertelsmann, Booksellers Association, Borsenverein, Buchpreisbindung, Catherine Trautmann, Douglas, Eugen Emmerling, European Commission, Frank Fishwick, Harry Potter and the Goblet of Fire, Hugendubel, Ian Taylor, Jack Lang, Kaufhof, Laura Miller, Libro, Macy's, Mario Monti, McKinsey, Michael Meller, Michael Naumann, Phoenix, Proxis, Publishers Association, Sydney Davies, Weltbild
