News and opinion on the changing world of book publishing
Laura Hazard Owen | April 2010
It’s often said that social media is no substitute for face-to-face interaction. But Twitter, Facebook, and other electronic modes of communication, along with the decline of bricks-and-mortar bookstores and the bad economy, have changed the ways authors communicate with readers, and have shaken up the roles of speakers’ bureaus since we last wrote about them [...]
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November 2004
Here’s a lesson from the licensing pros: Political affiliations or patriotic logos may attract some, but they’re just as likely to repel potential buyers. That was Everlast’s recent eye-opener, according to its SVP Global Licensing, Hal Worsham, when the company discovered that its signature USA logo had depressed international sales — confirming the US’s recent [...]
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November 2000
The prognosis for global clicks-and-mortar convergence was rather dire at the 83rd Direct Marketing Association annual conference — which is saying something, considering that this was where e-commerce and one-to-one marketing gurus had gathered to assess the state-of-the-art in web-based consumerism. Officially, of course, conferees boasted about the soon-to-be billion Internet users, and celebrated “The [...]
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September 2000
Battle Over Price Maintenance Roils The European Book Trade In case there was any doubt about it, German culture minister Michael Naumann will not go gently into his country’s cultural good night. Portraying himself to the media as a lonely lookout on the prow of the Titanic, scanning for the iceberg that will plunge German [...]
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