Market Partners International

Tag Archives: Macmillan

Twitter Isn’t Stupid–But Publishers Need to Be Smart about Using It. Here’s How.

“Twitter is really the stupidest thing in the world,” Chris Brogan, blogger and social media expert, said in his Blogging and Social Media panel at the O’Reilly Tools of Change for Publishers conference in February. But he didn’t mean it. At first blush, Twitter does seem like a dumb idea. It describes itself as “a…Continue Reading

Book View, February 2009

PEOPLE There are so many changes to report this month that we are highlighting only some of the moves and, where available, contact information. Rebecca (Becky) Saletan has been appointed Editorial Director of Riverhead, reporting to Publisher Geoff Kloske. She was most recently SVP and Publisher of Houghton Mifflin Harcourt. Her appointment is effective March…Continue Reading

Book View, December 2008

PEOPLE Hachette Book Group has hired Kenneth Michaels as Chief Operating Officer. He succeeds Beth Ford, who left in September, and will join the company on January 5. He was most recently SVP of Global Business Process Management for the McGraw-Hill Companies. Marie Coolman will join Hyperion as Executive Director of Publicity, taking over the…Continue Reading

Here Come the E-Readers

They’re not yet ubiquitous on the subway. And the “paperless office” is still a dream at this point. Our second annual industry survey of industry professionals found that 70% of respondents had never read an e-book. It’s unlikely that entry-level employees will receive shiny new Sony Readers with their company handbooks any time soon. Still,…Continue Reading

Book View, July 2008

PEOPLE HarperCollins announced a new management structure following Jane Friedman’s June 4 resignation and the appointment of Brian Murray as President and CEO HarperCollins Publishers Worldwide. Michael Morrison was also promoted to President and Publisher, U.S. General Books and Canada, and Victoria Barnsley has been promoted to CEO and Publisher HCUK and International, overseeing the…Continue Reading

Bookview, October 2007

PEOPLE The big news this month was the long-anticipated promotion of Carolyn Reidy to the position of President & CEO of S&S, following Jack Romanos‘ retirement announcement. Following that move, Michael Selleck has been promoted to the newly created position of EVP, Sales and Marketing for S&S Inc.. He was SVP Sales & Marketing for…Continue Reading

Bookview

PEOPLE Andy Martin has left Sterling for St. Martin‘s and the Minotaur imprint where he will be VP, Publisher, reporting to SMP President Sally Richardson. Martin had been Publishing Director at Sterling. Raquel Jaramillo, longtime VP Creative Director at Holt, is moving to Workman as Director of Children’s Books reporting to Susan Bolotin. Peter Ginna…Continue Reading

Trendspotting 2005

Phillip Sturrock, Chairman & CEO, Continuum Int’l Publishing Group There’s a small word to describe China, but it’s hugely accurate: “big.” China is a country with a population of at least 1.3 billion, an annual economic growth rate of about 8%, and the motivation to modernize quickly. Literacy is increasing, the teaching of English is…Continue Reading

Book View, September 2004

People Maureen O’Neal has left Ballantine and can be reached by email at mrnoneal@aol.com. Elizabeth Dyssegaard is also leaving at the end of the summer. Katherine Beitner to HarperCollins as Associate Publishing Director. She was Director of Publicity for Harmony and Shaye Areheart Books. In children’s books there is more movement: Last month Diana Blough…Continue Reading

Book View, July 2004

People June was a relatively quiet month, though that doesn’t guarantee a quiet summer, judging from the increase of job listings on industry job boards and murmurings around town: Harold Augenbraum is leaving The Mercantile Library to become Executive Director of the National Book Foundation, effective July 12. A search committee has been formed to…Continue Reading