News and opinion on the changing world of book publishing
April 2009
PT thanks New York–based marketing consultant Rich Kelley for his reporting. Social media and search had quite a mashup at this year’s Search Engine Strategies Conference. For three days, 5500 attendees alternated between panels on social media optimization strategies, talks on Google’s new AdWords interface, tuning websites for search, and much more. For its opening [...]
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Laura Hazard Owen | March 2009
“Twitter is really the stupidest thing in the world,” Chris Brogan, blogger and social media expert, said in his Blogging and Social Media panel at the O’Reilly Tools of Change for Publishers conference in February. But he didn’t mean it. At first blush, Twitter does seem like a dumb idea. It describes itself as “a [...]
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PT thanks New York-based marketing consultant Rich Kelley for this report. “Content is no longer something you hand down from on high on a sacred tablet,” advised John Byrne, editor-in-chief of BusinessWeek. Today it’s more like “a campfire that you use to gather people. What becomes important is what then happens among the people.” The [...]
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PT thanks New York–based marketing consultant Rich Kelley for his reporting. Can you get a good ROI in social media? That was one of many questions on the minds of hundreds of publishers and advertisers at the International Advertising Bureau’s Leadership Forum on User-Generated Content and Social Media in June. Speakers and panelists agreed on [...]
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