Although our firm, Market Partners International (MPI), does a lot of different kinds of consulting, we’re known for recruiting. We’ve found presidents, publishers, publicists, and production pros – you get the drift. As a result, we’re often the first call after someone is laid off or fired, or just restless. And because we talk to…Continue Reading
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. How have publishers reacted to the increasing number of book bans in Florida and across the South? What…Continue Reading
Every publication tries to live up to its name and PublishingTrends.com is no exception: our focus is on industry trends. In a recent People Magazine on what’s “In” and “Out,” we talked about how YA novels are moving from an obsession with vampires and werewolves, to one with angels and demons. Over the years, we…Continue Reading
Posted in Trendspotting •
Tagged Ash Maurya, Crown, Eric Ries, Every Book is a StartUp, LinkedIn, Mark Nager, Mike Bloomberg, O'Reilly, People Magazine, Portfolio, PublishingTrends.com, PublishingTrendsetter.com, Reid Hoffman, Running Lean, Startup Weekend, The Lean Entrepreneur, The Lean Startup, The Start-up of You, The Ultra Lite Startup, Todd Sattersten, Tools of Change
PT thanks content developer and marketing consultant Rich Kelley for this piece. When Pulitzer Prize-winner Jonathan Weiner, author of a book on immortality (Long for This World), blogs that he is looking forward to hearing four scientists “talk (and possibly) spar” about the current state of longevity research, you expect he knows something. And World Science Festival…Continue Reading
Posted in Featured Articles, Trendspotting •
Tagged A Planet of Viruses, Activate, Ashton Kutcher, BlueCava, Brian Greene, Carl Zimmer, David Carr, Digital Publishing and Advertising Conference, Does Aging Stop?, Facebook, Harold Varmus, Interactive Advertising Bureau, Internet Week New York, Isabella Rossellini, Janna Levin, Jonathan Weiner, Joseph LeDoux, Keith Devlin, LinkedIn, Long for This World, Man of Numbers: Fibonacci's Arithmetic Revolution, MediaPost, Michael R. Rose, Michael Wolf, NPR, Rachel Ray, Rich Kelley, Say Media, ShareThis, Siddhartha Mukherjee, Simon Singh, SocialVibe, Starcom MediaVest, Steven Weinberg, SVNetwork, The Code Book, The Emperor of All Maladies: A Biography of Cancer, The Hidden Reality: Parallel Universes and the Deep Laws of the Cosmos, Tim Schigel, Timothy Ferris, Tracy Day, Twitter, Tyra Banks, will.i.am, World Science Festival
“Twitter is really the stupidest thing in the world,” Chris Brogan, blogger and social media expert, said in his Blogging and Social Media panel at the O’Reilly Tools of Change for Publishers conference in February. But he didn’t mean it. At first blush, Twitter does seem like a dumb idea. It describes itself as “a…Continue Reading
Posted in Featured Articles •
Tagged Abrams Research, Anna Rafferty, Author Marketing Experts, Beatrice.com, Chris Brogan, Chris Webb, Counterpoint, Dell, Facebook, Heather Adams, Lindsay Nobles, LinkedIn, Macmillan, MySpace, O'Reilly, Penguin UK, Penny Sansevieri, Pew, Richard Nash, Ron Hogan, Ryan Chapman, social media, Softskull, Thomas Nelson, Tools of Change, Twitter, Wiley
PT thanks New York-based marketing consultant Rich Kelley for this report. “Content is no longer something you hand down from on high on a sacred tablet,” advised John Byrne, editor-in-chief of BusinessWeek. Today it’s more like “a campfire that you use to gather people. What becomes important is what then happens among the people.” The…Continue Reading
Posted in Uncategorized •
Tagged ad:tech New York, Adam Lavelle, AdWords, AT&T, Borrell Associates, Business Exchange, BusinessWeek, cell phones, clickthroughs, craigslist, Danny Sullivan, Del.icio.us, Digg, digital marketing, Dishymix, eHarmony, ESPN, Evan Tana, Facebook, Flickr, Frederick Vallaeys, Google, Gordon Borrell, Gossip Girl, Grant Hosford, iCrossing, Imaginova, John Byrne, John Gray, Kurt Weinsheimer, LinkedIn, Live, local.com, Loopt, Media General, Miami Herald, Mickey Alam Khan, Mobile Marketer, MSN, MySpace, National Public Radio, New York Times, Nicole Resz, Nike, NPR, NYTimes.com, OMD, Peter Hutto, Reddit, Rich Kelley, Richmond Times-Dispatch, Search Engine Land, social networking, Spot Runner, Stan Holt, StumbleUpon, Stuzo Group, Susan Bratton, TimesExtra, TimesPeople, Tom Koletas, trends, Twitter, Urban Spoon, Vivian Schiller, Wikipedia, Yahoo Answers, Yahoo Buzz, Yellow Pages, Yelp, YouTube
PT thanks New York–based marketing consultant Rich Kelley for his reporting. Can you get a good ROI in social media? That was one of many questions on the minds of hundreds of publishers and advertisers at the International Advertising Bureau’s Leadership Forum on User-Generated Content and Social Media in June. Speakers and panelists agreed on…Continue Reading
Posted in Uncategorized •
Tagged advertising, Bebo, Clearspring, Deep Focus, Facebook, Friendster, Gigya, hi5, Ian Shafer, interactive, International Advertising Bureau, Irish Spring, Kym Lewis, Levi's, LinkedIn, MySpace, Oddcast, Orkut, Pointroll, Project Runway, Razorfish, Rich Kelley, RockYou.com, Seth Goldstein, social media, social media marketing, SocialMedia, Sprout Builder, Sundance Film Festival, Tagged, Terri Walter, Tim Kendall, widgets, Widgipedia, Xanga
