Tag Archives: Lightning

Watch Your Backlist

Publishers and Booksellers Re-Assess Their Backlists, Stocking Deeper, While Printing Less, Plus: Looking Beyond the Shelf Backlist has always been a cash cow for those willing to milk it. Publishers have long tried enticing booksellers with annual promotions, Buy-Now-Pay-Later deals, Just In Time Inventory and the like – all with the hope of boosting their…Continue Reading

The E-Publishing Dealscape 2000

This was supposed to have been the year of the e-book, though judging from the hype and early sales, it might be safer to call it the year of the book, period. After scanning the evolving e-publishing landscape, PT’s panel of industry experts has selected the most interesting electronic publishing events of 2000, offered herewith…Continue Reading

Book View, December 2000

PEOPLE Two Random House appointments: Beryl Needham, previously Dir. of Marketing for Little, Brown, has been named VP Dir. of National Accts. Children’s Books. And Adene Corns has been named VP Dir. of clubs and AMS. She was previously at S&S. Corns comes to Random with her full team . . . After 21 years…Continue Reading

A View from the Bridge: Notes from the New-Media Database

As part of a continuing effort to chart the ripples of the industry’s sea change, PT has conducted an informal survey of more than 150 new-media companies that are staking claim to traditional publishing territory. We’ll have more to report from our research in the coming months, but first, here’s a brief snapshot of the…Continue Reading