News and opinion on the changing world of book publishing
Lorraine Shanley | February 2011
On the opening day of this year’s Tools of Change, O’Reilly VP Online, Allen Noren, kept the audience glued to their seats for two hours, revealing his secrets of “Building a Successful Direct Channel.” Noren began by explaining the need to ask a lot of questions before beginning to sell direct. The answer to ‘What [...]
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Laura Hazard Owen | October 2009
In 2007, we wrote about a new book publicity trend: ARC giveaway programs, in which publishers provide early copies of books to citizen reviewers through book sites or their own sites. Two years later, these programs have grown quite a bit. Details on a few: BookBrowse.com First Impressions Publisher’s fee: $750/promotion; members pay $30/year. Titles [...]
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Just as a hunter sends a spray of buckshot into the forest, the book publicist can never be sure an ARC hits the right reviewer at the right time. As professional book reviews dwindle and higher-ups put pressure on publicists to “do something online,” a serendipitous moment has arrived when publisher, web, consumer, and reviewer [...]
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