On the opening day of this year’s Tools of Change, O’Reilly VP Online, Allen Noren, kept the audience glued to their seats for two hours, revealing his secrets of “Building a Successful Direct Channel.” Noren began by explaining the need to ask a lot of questions before beginning to sell direct. The answer to ‘What…Continue Reading
In 2007, we wrote about a new book publicity trend: ARC giveaway programs, in which publishers provide early copies of books to citizen reviewers through book sites or their own sites. Two years later, these programs have grown quite a bit. Details on a few: BookBrowse.com First Impressions Publisher’s fee: $750/promotion; members pay $30/year. Titles…Continue Reading
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Tagged Abby Blachly, ARC giveaways, Author Spotlight, Bookbrowse, Bookreporter.com, Carol Fitzgerald, consumer reviews, Davina Morgan-Witts, Early Reviewers, First Reads, Goodreads, Jessica Donaghy, LibraryThing
Just as a hunter sends a spray of buckshot into the forest, the book publicist can never be sure an ARC hits the right reviewer at the right time. As professional book reviews dwindle and higher-ups put pressure on publicists to “do something online,” a serendipitous moment has arrived when publisher, web, consumer, and reviewer…Continue Reading
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Tagged Amazon, Ann Patchett, Barnes & Noble, Book Report Network, Bookbrowse, Brian O’Leary, Caitlin Hamilton Summie, Carol Fitzgerald, Davina Morgan-Witts, LibraryThing, Literate Housewife, Magellan Media, Nimble Books, Random House, Unbridled Books