Tag Archives: Launch Kids

A Letter From MPI

Dear Colleague, In cleaning up our office to allow for much-needed renovations, we came across files from the early days of Market Partners International. It’s hard to believe — for us in particular — that MPI is now in its 30th year of business, but it’s true.  We’re still in our original offices and still…Continue Reading

Spotlight on Conferences

If it seems like there is a new conference every month, there’s a fairly simple explanation: Conferences provide revenue streams at a time when many legacy businesses are struggling for growth. Nielsen is looking for ways to promote and monetize its data collection; Publishers Weekly is reaching new audiences in its partnership with NYU; and…Continue Reading

People Round-Up, Early March 2016

PEOPLE Steve Wasserman will join Heyday Books as Publisher and Executive Director in July, succeeding Founder Malcolm Margolin, who retired at the end of 2015. Wasserman was previously Yale University Press Editor-at-Large and Los Angeles Times Book Review Editor. Heydey’s Editorial Director Gayle Wattawa will be Interim Publisher and Director of Nature and Environmental Publishing….Continue Reading

People Round-Up, Mid-February 2016

PEOPLE Lisa Lucas will become the Executive Director of the National Book Foundation in Mid-March, taking over for Harold Augenbraum. She is the Publisher of Guernica magazine and a nonfiction co-chair for the Brooklyn Book Festival. Mary Ann Naples will become VP, Publisher at Disney Book Group in Mid-March. She was previously SVP, Publisher at…Continue Reading

License to Succeed?

Licensing deals have always been popular with publishers. As Publishing Technology COO Randy Petway astutely pointed out in his recent Publishing Perspectives article, “When sales are not something that can be planned for or predicted, publishers rely heavily on brand awareness through licensing deals, both to sell books and open new markets for intellectual property.” …Continue Reading

People Round-Up, Early February 2016

PEOPLE F+W hired Tom Beusse as CEO. Beusse was formerly Founder and President of the USA Today Sports Media Group. Margaret Milnes is now Marketing Director at Globe Pequot Press. She was most recently Senior Director, Brand Management at Running Press. Cindy Ratzlaff has joined Simon & Schuster imprint North Star Way as Director of…Continue Reading

Digital Book World’s Launch Kids: Looking Forward and Back

January is a great time to talk about children’s books, what with the aftermath of the MidWinter ALA and its accompanying Newbery, Caldecott, and other awards, presented earlier in the month.  While publishing for the adult market has its rewards and sense of community, children’s publishing has an infectious enthusiasm and sense of mission that…Continue Reading

People Round-Up, Mid-January 2016

PEOPLE Suzanne O’Neill will become VP, Executive Editor at Grand Central at the beginning of February. She was previously VP, Executive Editor at Crown. Jane Manning Hyatt joined Chronicle Books as Executive Director of Sales. She was previously VP, Higher Education at Teachscape. Laura Dew is now Creative Director at Quarto Publishing Group USA. At…Continue Reading

People Round-Up, Early January 2016

PEOPLE Kara Welsh will join Ballantine Bantam Dell as EVP, Publisher in mid-January. She was previously SVP, Publisher at Berkley Publishing Group. Mark Tavani will become VP, Executive Editor at Putnam in February. He was previously Editorial Director, Fiction at Ballantine. Tara Parsons joined Touchstone as Editor-in-Chief. She was previously Editorial Director of fiction at…Continue Reading

People Round-Up, Mid-December 2015

PEOPLE Ellen Archer was named President of Houghton Mifflin Harcourt Trade Publishing, taking over for Gary Gentel, who is retiring in 2016. Archer was most recently President and Publisher at Hyperion. Ben Greenberg will join Random House as Executive Editor in 2016. He was Executive Editor at Grand Central. William Wood joined Barnes & Noble…Continue Reading