PT Examines the Non-Traditional Publishing Spectrum; Major Houses Ramp Up Custom Forget public service announcements: The American Heart Association wants you to know that Jamie-Lynn Sigler’s first boyfriend had Wildberry Skittles breath. As part of their effort to get women “to band together to wipe out heart disease” the AHA and national sponsor Macy’s commissioned…Continue Reading
This June when F+W Publications was sold to private equity firm Abry Partners for a sum in excess of $500 million, more than a few eyebrows were raised. Aside from the price tag, there was the fact that the company was transferred from one private equity firm (Providence Equity) to another, even though it had…Continue Reading
The announcement that the New York Times will start publishing a children’s bestseller list on July 23 has been met with the sort of jaded, industrywide cynicism that one would expect from such a move. Timed to coincide with the mega-release of Harry Potter 4 (aka Harry Potter and the Goblet of Fire, as seen…Continue Reading
