Differentiation and budgeting are key to successfully entering the booming mobile app marketplace, said panelists last month at the Publishing Business Conference’s “Making the Most out of Your Mobile Opportunity.”
Differentiation and budgeting are key to successfully entering the booming mobile app marketplace, said panelists last month at the Publishing Business Conference’s “Making the Most out of Your Mobile Opportunity.”
PEOPLE The Book Industry Study Group has a new Executive Director in the person of Michael Healy, Editorial Director of Nielsen Book Services. He will be the keynote speaker at BISG’s September 8 annual meeting and may be reached at michael@bisg.org. BISG’s previous Director, Jeff Abraham, left at the beginning of the year to become…Continue Reading