Look at some of the top authors on Twitter and you’ll see that the list is pretty evenly divided between authors of books for children and adults. Paulo Coelho weighs in at 12.2 million, followed by JK Rowling at 11.3 million. Then a steep fall to Anthony Bourdain (6.1) and John Green (5.33), Stephen King…Continue Reading
Publishers Saunter Into the Online World of Books to Movie Tie-In Marketing EMarketer estimates that by the end of this year, spending for online video advertising will increase by 82.2% to $410 million. Something of a wunderkind in 2006, online video has received an enormous amount of press lately – most notably due to YouTube…Continue Reading
