PT thanks New York-based marketing consultant Rich Kelley for this report. “Content is no longer something you hand down from on high on a sacred tablet,” advised John Byrne, editor-in-chief of BusinessWeek. Today it’s more like “a campfire that you use to gather people. What becomes important is what then happens among the people.” The…Continue Reading
The Warsaw Book Fair has evolved from a business-only mixer to what sponsors are now billing as an east-meets-west literary lotusland. Brenda Segel, VP Director of Subsidiary Rights for HarperCollins, contributes to this report from the front lines. As a first-time visitor to the Warsaw Book Fair, I found myself very pleasantly surprised. This busy,…Continue Reading
