Tag Archives: Joel Osteen

A (More) Perfect Union

Publishers Brandish New Models to Support Authors: Joint-, Co-, & Assisted Self-Publishing When Arthur Klebanoff began shopping around longtime BBDO CEO Allen Rosenshine’s book Funny Business a few years ago, nobody bit. Rather than a straight how-to-succeed-in-business type of book, Rosenshine had written an anecdotal memoir about his experiences in the ad industry. “Here was…Continue Reading

Rack ‘Em Up

Publishers Scrimmage Amid Dwindling Mass Market Suppliers The idiom of mass market book sales pops with so much merchandisers’ slang you could almost mistake it for a new extreme sport. You got your “lane blockers,” your “waterfalls,” your “power wings” and “gravity sleeves.” There are “clip strips” dangling product ready-to-hand, and “candyless checkouts” cheered by…Continue Reading