Tag Archives: Jimmy Pattison

Rack ‘Em Up

Publishers Scrimmage Amid Dwindling Mass Market Suppliers The idiom of mass market book sales pops with so much merchandisers’ slang you could almost mistake it for a new extreme sport. You got your “lane blockers,” your “waterfalls,” your “power wings” and “gravity sleeves.” There are “clip strips” dangling product ready-to-hand, and “candyless checkouts” cheered by…Continue Reading