Tag Archives: Jesse McDougall

Partners’ Corner January 2014

Partners’ Corner is a place where the principals of Market Partners International can share their observations of the publishing industry for the month. Recently we have been speaking to people outside publishing who might be candidates for a position we are recruiting.  They express concern about moving from whatever medium they are currently in –…Continue Reading

Chelsea Green’s Twitter Success Story

@ChelseaGreen Has 2,350 Followers. Here’s Why. by Jesse McDougall, Web Editor, Chelsea Green Other book publishers often ask me, “How do we market our books on Twitter?” My answer: “You don’t.” The fastest route to failing on Twitter is to view it as a marketing channel. Twitter is not a platform, a social network, or…Continue Reading