PEOPLE On July 1, Jeff Seroy will relinquish his role as SVP, Director of Marketing and Publicity at Farrar, Straus & Giroux after nearly 25 years. He will become SVP, Director of Special Projects. At Open Road Integrated Media, Katherine McCahill, formerly VP, Partnerships, Consumer Events, and Emerging Tech and Apps at Penguin Random House, joins as Executive…Continue Reading
In a prestige driven industry like publishing, scooping up a book award is often considered critical to sales success. But just as the book market has become increasingly fragmented over the past ten years, so has the awards market. Competition not only among books, but among the prizes themselves, is heating up – for every…Continue Reading
WOM’s The Word As Podcasts, Blogging, Buzz & Viral Go Mainstream Although the book publishing industry as a whole has yet to go viral in the way of blockbusters or burgers (Have you “crashed” the Wedding Crashers trailer or Had It Your Way with Burger King‘s Subservient Chicken?), many in the industry say they’re not…Continue Reading
