Market Partners International

Tag Archives: javits

Licensing Expo 08: The New Consumer

Licensing International Expo 2008 landed June 10 at the Javits Center just in time for the summer’s first heat wave. Outside, temperatures hit nearly a hundred degrees. Inside, brands like Clifford, Goosebumps, and SpongeBob SquarePants were hot hot hot. In a cooling economy, though, how can retailers make sure consumers choose their brands? In his…Continue Reading

DM Days with DM Hints

Imagine attending the Direct Marketing Days NY conference at Javits, and finding out that the thumping music, whirling characters and international crowd are there for Licensing Show, not the lettershops and list brokers. But whatever DMD Days doesn’t have, it can claim to have a corner on e-commerce. This was not always so: for years,…Continue Reading

BEA Does Social Networking

During the last week of April, everyone registered for BEA received an email with a log-in code and password for MyBEA – the BEA social networking site created by EventMingle. Following the links and setting up an account is easy (especially for the MySpace crowd), but whether people will actually use the site to its…Continue Reading

Celebrities, Polar Bears, & Positive Pre-Teens

“A crystal ball to the future” is what LIMA promised Licensing International 2006 would be. And what does the ball forecast? After a quick sweep through the floor at Javits during the show (June 20-22), it seems that celebrities, polar bears, positive pre-teens, and, of course, fairy dust, are on the horizon. With a trumpet…Continue Reading

Bookview, June 2005

PEOPLE As we move into summer, some job changes include geographic movement, along with the usual hopping across town: Close to home Laurie Rippon, Publisher of CollinsDesign, is leaving HarperCollins effective July 31. She may be contacted through the company until then. Meanwhile, Steve Wasserman, fresh from his LA Times gig, is once again a…Continue Reading

More BC at BEA

BEA‘s back and Blackberrys are buzzing as everyone gears up for yet another three-day extravaganza chock full of authors, agents, air kisses and an international invasion. To help you get quadruple booked in all the right ways, Publishing Trends checked in with a number of show veterans and got the low down on this year’s…Continue Reading