The Data Is Coming!

Laura Hazard Owen | February 2010

After Ipsos/NPD, which provided consumer data to the Book Industry Study Group’s Trends, exited the market, publishers struggled to get timely—or detailed—data on their consumers, and because their customers were retailers, they had little idea of who their readers were. The data that existed was too generic and surveyors often used questionable methodologies to get [...]

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PEOPLE Neil Ortenberg, EVP of the Avalon Publishing Group and Publisher of Thunders Mouth/Nation Books has resigned. He may be reached at (917) 620-4435. Becky Saletan is joining Harcourt as Editor in Chief in June. She was Editorial Director of North Point Press. Tina Pohlmann is also joining as Senior Editor, Harvest. She was Senior [...]

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