Tag Archives: J. McCrary

Desperately Seeking Sales

PT Examines the Non-Traditional Publishing Spectrum; Major Houses Ramp Up Custom Forget public service announcements: The American Heart Association wants you to know that Jamie-Lynn Sigler’s first boyfriend had Wildberry Skittles breath. As part of their effort to get women “to band together to wipe out heart disease” the AHA and national sponsor Macy’s commissioned…Continue Reading

ABPA Package or Perish

On November 9 the American Book Producers Association hosted its annual conference at the Player’s Club, and 120 people attended a day that began with a keynote from PW’s Sara Nelson (who proudly announced that PW had won first prize for editorial in the Publishing/Journalism category at the recent Folio Awards), and ended with a…Continue Reading

Looking Out for the Little Guy

NYU’s Center for Publishing hosted its third Management Forum for Small and Independent Publishers April 15-16, and got an impressive turnout from around the country. Director Robert Baensch hosted the event. Friday morning was devoted to the Big Picture, and Bruce Harris, who headed sales at Random before going to Workman and now, consulting, gave…Continue Reading