Tag Archives: Ira Mayer

EPM’s Content Licensing Network Acquires Publishing Trends Newsletter

New York, NY: February 1, 2012—EPM Communications, Inc.’s Content Licensing Network will incorporate Market Partners International’s Publishing Trends into the Network’s flagship publication, Content Licensing. Content Licensing reveals the latest trends, deals, and deal-makers involved in licensing media and entertainment properties across traditional and digital platforms. The Content Licensing Network, which launched earlier this year, is run…Continue Reading

Just Kids: Publishers Launch Children’s Publishing Goes Digital at DBW

Kicking off the week of the Digital Book World conference was Publishers Launch Children’s Publishing Goes Digital day, where speakers from the children’s book community discussed how the market is changing in the digital era. Representatives from start-ups and traditional publishers and authors, as well as trends analysts, were on hand for the January 23rd…Continue Reading

Bologna, from a Licensing POV

PT thanks The Licensing Letter’s Ira Mayer for his reporting. Visiting the Bologna Children’s Book Fair in March after an absence of a dozen or so years was a wonderful reminder of how vibrant an art form children’s books are. While the children’s book market is dominated by name brands (Disney, Marvel, Nickelodeon, etc., as…Continue Reading

EPM’s Profiles of the Entertainment Consumer

In its recent study Profiles of the U.S. Entertainment Consumer, EPM Communications analyzes how Americans are responding to their ever-increasing media options. The report aggregates data from more than 125 sources, shedding light on entertainment consumer behavior and new delivery channels. EPM highlights trends from 2005’s highest average concert tour ticket (The Rolling Stones, $133.98)…Continue Reading

Licensing Lysol: The 25th Annual Licensing Show

Yup, that’s right, Mr. Lysol strolled the Javits Center June 21-23, one of several seemingly incomprehensible brands (think RotoRooter) that are — or hope to be — turned into licenses. Welcome to the 25th Annual Licensing Show, where 20,000 attendees gazed at the wares of 525 exhibitors, showcasing 5,700 properties — essentially on par with…Continue Reading

What Floats in Licensing?

Here’s a lesson from the licensing pros: Political affiliations or patriotic logos may attract some, but they’re just as likely to repel potential buyers. That was Everlast’s recent eye-opener, according to its SVP Global Licensing, Hal Worsham, when the company discovered that its signature USA logo had depressed international sales — confirming the US’s recent…Continue Reading

Licensing 2000: Not the Way We Were?

Copious amounts of ink flowed in the pages of the trade press and the New York Times on the subject of the most recent Licensing Show, which took place June 13–15 at the Javits Center in New York. Unhappily for exhibitors, however, the lucrative patina around the likes of Eloise and Curious George could do…Continue Reading