Market Partners International

Tag Archives: iPad

Night vs. Day: Which ereader is outshining the competition? Which one is left in the dark?

Though updates about the DOJ lawsuit are dominating the publishing industry newsfeed, the war of the ereaders rages on with new developments and speculation about what Amazon, Apple, B&N, and other companies might have up their sleeves. It’s a bit of an arms race at the moment with rumors swirling of new features that future…Continue Reading

Kramer vs. Kramer: Who’s winning in the battle of digital devices?

Make no mistake that the consensus is that the Apple iPad is the best tablet on the market, and the press conference this month announcing the iPad New only cemented its place at the top. Boasting a new screen that is already prompting conversation on the best new ways to displaying content, excitement surrounding the…Continue Reading

SWIPE 2012: Tablets Command Attention

At SWIPE, the Magazine Publishers Association conference on “tablets, e-readers and smartphones,” held at the Grand Hyatt on March 20, tablets dominated the discussion.  Not surprisingly, the “new iPad” was the focus of much adulation – especially given magazine publishers’ delight at how well ads looked in the pixelated screen.  But there was also concern…Continue Reading

Trojans? Spartans? Who is triumphant in the war of the ereaders?

With the holiday sales war over and all new devices already out on the market, much of January consisted of tallying up the sales numbers and looking to new developments in the new year. There have already been some big announcements: Apple’s digital textbook publishing, a possible spinoff of the Nook from Barnes & Noble,…Continue Reading

Guilty? Innocent? What’s the end-of-the-year ruling in the battle of the ereaders?

Things heated up in the tablet/ereader race this month as more in-depth reviews—and in some cases, criticisms—were being published just in time for the last weeks of holiday shopping. The Kindle Fire was the player most sweating it out in the hot seat this month with lots of complaints ranging from lack of external volume…Continue Reading

Trendspotting 2012: Ira Silverberg

Ira Silverberg Literature Director, National Endowment for the Arts When I started working in the mid 1980s, the publishing world was not unlike the one I’m leaving today.  It’s filled with passionate people questioning how the business will get through the latest transitions.  Whether it’s the death of the book club; the decreasing influence of reviews…Continue Reading

Pepsi? Coke? Who wins the taste test in this month’s ereader review roundup?

With the announcement of the new Nook Tablet, all the key ereader players appear to have entered the ring in time for the holiday season. And while it remains to be seen what effect Rakuten’s acquisition of Kobo will have on the device in the long run, quality-wise, all the ereaders appear to be in…Continue Reading

Rudolf? Blitzen? Who will go down in history in the holiday e-reader market?

Lest you think that last month’s announcement of Amazon’s new heavy-hitting team of Kindles means it has a monopoly on the market, Kobo has come out swinging with the news of its Vox tablet. Playing up the more social aspects of the ereader, Vox offers social media features that make sharing while reading all the…Continue Reading

The Sleeping Giant Wakes—what does this mean for the war of the ereaders?

It was the press conference heard round the tech/publishing world last Wednesday when Jeff Bezos announced the Kindle Touch, a dedicated touch screen ereader, and Kindle Fire, the long awaited Amazon tablet. These new products, combined with surprisingly low price points, are enough to be a real game changer, causing Barnes & Noble’s stock to…Continue Reading

Muhammad Ali? George Foreman? Who are this month’s heavyweights in the e-reader market?

This past month in the e-reader market, Amazon has already set itself ahead of the pack with the launch of its HTML5 cloud-based e-reader system in response to Apple’s new in-app subscription rules. While the Kindle Cloud Reader definitely wags its finger at Apple, asserting Amazon’s refusal to give Apple 30% of its revenue, many…Continue Reading