The afternoon panels and presentations at yesterday’s International Digital Publishing Forum (IDPF) Digital Book 2009 were filled with promises of impending hardware and software innovations. Sony Director of Business Development Bob Nell talked about the number of outlets that will be selling the Sony Reader next Christmas–6,000, which is double last year’s number–and hinted that…Continue Reading
With ads appearing on everything from cup holders to subway risers to (ok, to use an extreme case) people’s skin, books remain one of the last of the ad-free sacred spaces. Other than the occasional unsuccessful attempt at inserts (1970′s cigarette ads) and product placement (Bulgari anyone?), publishing has never looked seriously at advertising as…Continue Reading
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