In his refreshing and thought-provoking presentation on the opening day of IDPF Digital Book (June 4-5, 2012) at BEA 2012, Richard Nash cited the amazing statistic that 16 million people claimed to be engaged in “writing” on the last US census. His point was that publishers have to try to monetize these 16 million beyond selling…Continue Reading
Posted in Digital, Events •
Tagged 2012 BookExpo America, BEA, BusinessWeek, Byliner, e-singles, Faber Academy, Faber and Faber, Hachette, IDPF, Laura Hazard Owen, Lee Child, magazines, New Yorker, Now & Then, Open Road, paidContent, Politico, Random House, Richard Nash, Seventeen, Seventeen Magazine, The Atavist
The afternoon panels and presentations at yesterday’s International Digital Publishing Forum (IDPF) Digital Book 2009 were filled with promises of impending hardware and software innovations. Sony Director of Business Development Bob Nell talked about the number of outlets that will be selling the Sony Reader next Christmas–6,000, which is double last year’s number–and hinted that…Continue Reading
With ads appearing on everything from cup holders to subway risers to (ok, to use an extreme case) people’s skin, books remain one of the last of the ad-free sacred spaces. Other than the occasional unsuccessful attempt at inserts (1970′s cigarette ads) and product placement (Bulgari anyone?), publishing has never looked seriously at advertising as…Continue Reading
Posted in Featured Articles •
Tagged Arthur Klebanoff, Bruce Judson, Bulgari, David Palumbo, Doubleday, Dummies, Fodor's, Go It Alone!, Google, HarperCollins, IDPF, Nick Bogaty, Oxford University Press, PBS, Rosetta Books, Soft Skull, Sparknotes, The Power of Nice, Wowio