PEOPLE Richard Rhorer has been named Associate Publisher of Simon & Schuster, reporting to Jonathan Karp. Previously he was Director of Digital Business Development at Macmillan. . . . Sally Kim joined Touchstone on March 7 as Editorial Director, reporting to VP, Publisher Stacy Creamer. Kim was Executive Editor of the Harper imprint at HarperCollins. [...]

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Bookview, August 2007

August 2007

PEOPLE Following the recent news of Houghton Mifflin‘s planned acquisition of Harcourt, Gary Gentel has been appointed Interim President of the Trade and Reference Division, effective immediately. HM Chairman, President and CEO Tony Lucki told employees that “Gary will lead the division’s strategic direction with the support of the Trade and Reference management team, who [...]

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PEOPLE Libby Jordan, SVP Associate Publisher, Collins will be leaving the company at the end of June. She may be reached at libbyjordan@mac.com or 917.855.8377. Meanwhile, Marion Maneker announced that the Collins Business imprint has hired Ethan Friedman, from St. Martin’s, as an Editor, and Genoveva Llosa as an Associate Editor. She was at Crown [...]

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Target Marketers

March 2004

It may be a surprise to dyed-in-the-wool book publicists, but increasingly in recent years, many of their free-wheeling, generalist peers have been staking out a specific patch of industry turf. Driven by big publishers’ dwindling budgets for outside PR muscle, more and more publicity shops are honing their skills in certain areas—everything from cookbooks to [...]

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