Tag Archives: Heidi Krupp

Freelance Publicists Contact Sheet 2012

Publishing Trends’ annually updated contact sheet of freelance book publicists includes 49 firms and individuals specializing in a wide range of genres and approaches. The majority of the publicists listed use both traditional and digital approaches, plus we’ve included eight digital-only publicists who specialize in various aspects of online and social marketing and publicity. Each firm…Continue Reading

Net Flex

Speaking recently before the AAP’s Young to Publishing Group, as the first installment of its Living Legends Series, former editor-in-chief of Random House, Jason Epstein, presented his now somewhat infamous vision of publishing’s future. By his estimates, it’s only a matter of years before an ATM-like machine located at your nearest “Kinko’s, on the corner…Continue Reading

Target Marketers

It may be a surprise to dyed-in-the-wool book publicists, but increasingly in recent years, many of their free-wheeling, generalist peers have been staking out a specific patch of industry turf. Driven by big publishers’ dwindling budgets for outside PR muscle, more and more publicity shops are honing their skills in certain areas—everything from cookbooks to…Continue Reading