Tag Archives: HeadButler.com

Trendspotting 2006

Last year brought more change to an industry which is, with varying results, trying hard to embrace it. We asked some people who have recently undergone and embraced their own transitions, to look at what changes they see on the horizon. Herewith: Larry Kirshbaum, Former CEO, TWBG President, LJK Literary Management & PW’s Publisher of…Continue Reading

Marketing Makeover

WOM’s The Word As Podcasts, Blogging, Buzz & Viral Go Mainstream Although the book publishing industry as a whole has yet to go viral in the way of blockbusters or burgers (Have you “crashed” the Wedding Crashers trailer or Had It Your Way with Burger King‘s Subservient Chicken?), many in the industry say they’re not…Continue Reading