Are there search geeks? Spend a day at this year’s Search Marketing Expo (better known as SMX East) and you’ll have no doubt. And any publisher curious about what it takes to connect directly to book buyers would find a motherlode of information here. For the fourth year Internet marketers swarmed the 55 sessions at…Continue Reading
It’s over, tape worms. Audio Renaissance published its last cassette this year: Janet Evanovich’s Lean Mean Thirteen. Random House Audio reports a format breakdown of 85% CDs and 15% digital downloads, with tape sales negligible. Retailers don’t sell cassettes, duplicators don’t duplicate them, and publishers don’t produce them anymore. Audible.com, often considered the benchmark of…Continue Reading
Is Borders’ “go-slow” approach to the online marketplace really a stroke of brilliance after all, as the Wall Street Journal recently postulated? The argument goes like this: despite the company’s listless approach to the Internet, which drove investors so bonkers that Borders rolled out the auction block earlier this year in search of a buyout…Continue Reading
