With ads appearing on everything from cup holders to subway risers to (ok, to use an extreme case) people’s skin, books remain one of the last of the ad-free sacred spaces. Other than the occasional unsuccessful attempt at inserts (1970’s cigarette ads) and product placement (Bulgari anyone?), publishing has never looked seriously at advertising as…Continue Reading
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Tagged Arthur Klebanoff, Bruce Judson, Bulgari, David Palumbo, Doubleday, Dummies, Fodor's, Go It Alone!, Google, HarperCollins, IDPF, Nick Bogaty, Oxford University Press, PBS, Rosetta Books, Soft Skull, Sparknotes, The Power of Nice, Wowio
Countless are the questions and few are the solutions publishers encounter when approaching “the digital problem” confronting the industry. But several publishers seem to be cracking the code, albeit from different ends of the spectrum. Travel publishers are capitalizing on its category’s unique potential to be nuggetized and monetized digitally, at times even rendering a…Continue Reading
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Tagged 24: Behind the Scenes, AA, Abrams, Amazon, Bill Bryson, Carole Horne, Charlie Melcher, Creativity Software Ltd., David Plowden, Der Spiegel, DK Travel, Dressing a Galaxy, Earth From Above, Elmo, Elvis at 21, Expedia, Fodor's, Freakonomics, Gerard Nudo, GOAT: Greatest Athlete of All Time, Greg Benchwick, Gusto, HarperCollins, Harvard Bookstore, Haystack, Hilton, Illuminations, Insight Editions, Jason Mitchell, Jeanette Zwart, Jeff Koons, John McPhee, Kathy Schneider, Katy Ball, Kayak, Keifer Sutherland, Kevin Clash, LeRoy Grannis, London Book Fair, Lonely Planet, Louise Brockett, Lynn Davis, Melcher Media, Michael Chabon, Motorola, Muhammed Ali, MySpace, National Geographic, Nina Hoffman, Northsire Bookstore, Norton, Orbitz, Palace Press International, Patrick Dawson, Penguin, Peter Beren, Pick & Mix, Random House, Real Travel, Rizzoli, Rob Flyn, Rough Guides Mobile, Rubin Museum of Art, Sesame Street, Smart Travel Guide, Stan Hynds, Steinbeck, Stephen Dubner, Steve Tager, Steven Levitt, Surf Photography of the 1960s and 1970s, Taschen, Tavis Smiley, The Bluelist, The Yiddish Policeman's Union, Thomas Cook, Tim Jarrell, Travelocity, ViaMichelin, Yann Arthus-Bertrand, YouTube
You could call them secret shoppers. Like the plainclothes informants who check out department stores for a lapse in customer service, publishers who slip on authors’ shoes return from their writing experience armed with anecdotes and tips that market research can’t devine. What many intelligencers see shocks them. Even thirty-year publishing veterans see their industry…Continue Reading
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Tagged Adrian Zackheim, Amanda Vaill, Amazon Bestseller Campaign, Barnes & Noble, Barry Eisler, Bill Rosen, Chicago Review Press, Clickriver, Conduct Under Fire, Craig Nelson, Diane Gedymin, Doubleday, Ecco, Free Press, Google, Harmony, HarperCollins, Hearst, Houghton Mifflin, iUniverse, Jacqueline Deval, John Glusman, Josh Kilmer-Purcell, Justinian's Flea, Michele Slung, Momilies: As My Mother Used to Say, Norton, Penguin, Perigee, Plug Your Book, Portfolio, Powell's, Publicize Your Book, Publishing for Profit, R. J. Julia Booksellers, Reckless Appetites, Roxanne Coady, Sentinel, Star Lawrence, Steve Weber, The Lightning Keeper, Thomas Paine, Tom Woll, Viking
PEOPLE On December 15, two hundred and fifteen years after the Bill of Rights was ratified (in case you had lost perspective), Judith Regan was dismissed from HarperCollins. Maureen Egen, Deputy Chairman and Publisher of the Hachette Book Group USA, will step down from those roles January 1 and will leave the company by the…Continue Reading
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Tagged Abrams, Aladdin, Alloy, American Cancer Society, AMS, Andrea Schulz, Andrew Gilfillan, Andrew Welham, Association of American Publishers, Atlantic, Audrey Sclater, B&N, Back to Basics Toys, Ballantine, Berkley, Bill Strachan, BookExpo America, Bookspan, Brian Saliba, Brown, Cambridge Learning, Cambridge University Press, Camille March, Carl Raymond, Carole Baron, Cathy Fox Holstein, Chamberlain Bros, Christine Zika, Chronicle Books, Colleen Lindsay, Conari, Continuum, Dafina, Dave Epstein, David DeLano, De Agostini, Deborah Brody, Disney, DK, Doubleday Entertainment Book, Dudley Jahnke, EMEA, eScholastic, Farah Miller, Fodor's, Globe Pequot Press, Gonzalo Ferreyra, Hachette, HarperCollins, Heinemann, Hidemi Fukuhara, Holt, Houghton, Hyperion, Image, Inger Forland, International Digital Publishing Forum, Jason Kincade, Jeannie Guman, Jeff Serena, Jennifer Barth, Jillian Jossem, John Hogan, Jonathan Burnham, Judith Regan, Judy Newman, Julia Richardson, Karen Cure, Kensington, Kim Knueppel, Knopf, Levy, Lisa Sherman-Cohen, Little, Liza Algar, Madison Park Press, Maureen Egen, McGraw-Hill, Michael Holdsworth, Mike Vaccaro, Miramax, Modern Bride, National Book Awards, NEIBA, Nova, Ornella Robbiati, Pages, Patrick Austen, Penguin, Philip Sturrock, Philip Turner, Putnam, Random House, Ravi Mirchandani, Rebecca Saletan, RedWheel Weiser, Ron Martirano, Rusty Drugan, S&S, Sarah Sullivan, Sarah Williams, Scholastic at Home, Scholastic Book Clubs, Scribner, Seth Radwell, Shalem Centre, Simon Tasker, Sonzogno, Stacey Barney, STC, Sterling, Suzanne Balaban, Tuttle, Union Square Press, Victoria Rock, Warner Books, Weinstein Company
Beginning with a dramatic reading of Cashmere If You Can, HarperCollins‘ collaboration with Saks Fifth Avenue, NYU‘s “Custom Publishing: State of the Art — and State of the Business 2005” kicked off on November 17 at its midtown campus. Co-hosted by the Custom Publishing Council (CPC) and the Center for Publishing, the day-long seminar brought…Continue Reading
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Tagged AARP, Cashmere if You Can, Center for Publishing, Custom Publishing Council, George Pacific, HarperCollins, Hearst Custom Publishing, Michael Hurley, NYU, Saks Fifth Avenue, Samir Husni, The Magazine Group, WebMD, Williams-Sonoma
NewsStand thinks it just might have come up with the peace pipe that Google and book publishers want to smoke. It’s LibreDigital, a new digital warehouse system that applies to books the digital content delivery technology NewsStand employs for periodicals. HarperCollins is already using the program as its main digitizer. As Craig Miller, General Manager…Continue Reading
