“The Place for Face-to-Face” was the tagline for the 85th Direct Marketing Association annual conference and exhibition, which landed at San Francisco’s Moscone Center on October 19 with its customary thunk of “telco-verified” telemarketing lists and scads of “permission-based email data.” But despite candid moments with Senator Joseph Lieberman (he blasted Bush and preened as…Continue Reading
The prognosis for global clicks-and-mortar convergence was rather dire at the 83rd Direct Marketing Association annual conference — which is saying something, considering that this was where e-commerce and one-to-one marketing gurus had gathered to assess the state-of-the-art in web-based consumerism. Officially, of course, conferees boasted about the soon-to-be billion Internet users, and celebrated “The…Continue Reading
